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Brittany Oster Winter

ABM • AI • Data • Leads @ Intentsify

Brittany Oster Winter is a strategic insights leader working at Intentsify, where she holds the position of Sr Director, Strategic Accounts.12 She is known for her passion for innovation and building, particularly in the areas of AI, data, and marketing.23

Professional Experience

Brittany has a strong background in sales and account management. Prior to her current role at Intentsify, she worked at other technology companies:

  • She was previously employed at Rapid7, where she was involved in hiring for sales, sales development, and sales engineering positions.6
  • Before that, she worked at Spiceworks, where she was recognized for her mentorship skills and ability to advise on outreach, pitching, and closing deals.1

Expertise and Focus Areas

Brittany specializes in:

  • Account-Based Marketing (ABM)
  • Artificial Intelligence (AI)
  • Data-driven strategies
  • Demand generation

She is particularly interested in operationalizing intent data and activating full-funnel demand generation for businesses.45

Industry Involvement

Brittany is active in industry events and thought leadership:

  • She has been involved with the Gartner Marketing Symposium, where Intentsify's CMO presented insights on operationalizing intent.4
  • She shares case studies and insights about demand generation strategies, such as a recent Verizon case study.5

Personal Brand

On her LinkedIn profile (username: brittanyoster), Brittany presents herself as a strategic insights leader who is passionate about leveraging technology and data to drive marketing and sales success.23 She regularly shares content related to intent data, AI in marketing, and demand generation strategies, positioning herself as a thought leader in these areas.

Highlights

Aug 21 · linkedin

We're on the hunt for a Display Advertising Campaign Manager ... ping me if interested! https://lnkd.in/gZn3Rheh

Feb 13 · linkedin

After nearly 5 years at Demandbase, I'm excited to share my next adventure! I'm joining the brilliant team at Intentsify, a B2B AI & Data company (actually the perfect complement to Demandbase). Intentsify helps Go-to-Market teams drive qualified leads, revenue and ROI.

Intentsify is on the fast track 🚀 to major success having accomplished so much in just a few years as a startup:

📈 56% YoY Revenue Growth 🌊 A Strong Performer in B2B Forrester Wave Intent Data 🤝 300+ Customers including Microsoft, AWS, Google, Adobe and Verizon 📣 Fantastic Leadership team 🤖 Impressive & differentiated product, roadmap, vision with heavy investments in AI

I'm beyond grateful and excited to continue my ABM journey helping marketers fill the BOFU gap with data-driven content syndication, both Intent & Device-targeted display advertising... and best of all - really good data! 📊

#Intentsify #AI #Data #Marketing #ABM #b2bmarketing #b2bleadgeneration

Related Questions

What are some of Brittany Oster Winter's key achievements at Intentsify?
How did Brittany Oster Winter transition from Spiceworks to Intentsify?
What specific strategies does Brittany Oster Winter recommend for outreach and pitching?
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How has Brittany Oster Winter's role evolved at Intentsify?
Brittany Oster Winter
Brittany Oster Winter, photo 1
Brittany Oster Winter, photo 2
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Location

Austin, Texas, United States