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Brock Manheim

Head of Brand Partnerships @ Walmart | ModernRetail 2023 Best Partnership Award Winner | Freelance Marketing Consultant

Brock Manheim serves as the Head of Brand Partnerships at Walmart, where he leads innovative initiatives aimed at enhancing customer engagement and emotional connections with the brand. Based in the Los Angeles Metropolitan Area, he has over 11 years of experience in building impactful brand partnerships that resonate culturally and drive business results.13

Professional Background

  • Current Role: Head of Brand Partnerships at Walmart since September 2021, focusing on collaborations that create inclusive experiences for customers and redefine perceptions of Walmart.13
  • Previous Positions:
    • Associate Director, Brand Partnership Strategy & Marketing at Walmart U.S. (2021).
    • Director of Brand Partnerships at Alfred (2021).
    • Senior Director and Director of Brand Partnerships at The Infatuation, where he managed significant partnerships with major brands like Dell and Coca-Cola.13
    • Early career roles included positions at Magna Venture Capital and CO OP Brand Co., where he developed marketing strategies and partnership proposals.1

Education

Brock holds a Bachelor of Arts in Government from Connecticut College.1

Achievements

Manheim has been recognized for his work in marketing, including being named to the 2024 Marketers to Watch list. He has led initiatives that have received awards for their creativity and effectiveness, such as the Best Live Event award at the 2019 Digiday Publishing Awards and the Best Brand Collaboration at the 2023 Modern Retail Awards.23

Vision and Insights

Brock emphasizes the importance of authentic connections in brand partnerships, especially as consumer preferences evolve with younger generations like Gen Z. He believes that successful partnerships should not only focus on flashy collaborations but also on delivering genuine value to consumers.3 Additionally, he advocates for decisiveness in leadership, highlighting that effective marketers must prioritize high-impact initiatives.3

Outside of work, Brock enjoys sports and movies, which inspire his creative approach to marketing. He is also a new parent, which adds a personal dimension to his life.3

Related Questions

What are some of the most innovative brand partnerships Brock Manheim has led at Walmart?
How did Brock Manheim's experience at The Infatuation influence his approach at Walmart?
What makes Brock Manheim's approach to brand partnerships unique compared to other retailers?
Can you provide examples of successful brand partnerships Brock Manheim has spearheaded?
How does Brock Manheim measure the success of his brand partnerships at Walmart?
Brock Manheim
Brock Manheim, photo 1
Brock Manheim, photo 2
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Location

Los Angeles Metropolitan Area