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Brook Johnston

Associate Creative Director, Copy at BAM Strategy

Brook Johnston is currently the Associate Creative Director (Copy) at BAM Strategy, a position they have held since 2023. Prior to this role, Brook worked as a Senior Copywriter at the same company from 2021 to 2023. Based in Toronto, Ontario, Canada, Brook is known for their creative contributions and expertise in copywriting within the advertising and marketing sector.

In their role at BAM Strategy, Brook has expressed a particular interest in utilizing AI tools for enhancing creativity, indicating a forward-thinking approach to copywriting and content creation.23 Their professional profile highlights a commitment to innovative communication strategies and clever messaging.

For more detailed information about Brook's professional background and contributions, you can view their LinkedIn profile here .1

Highlights

Jun 14 · linkedin

"They’re the first company in my inbox to understand the pain the day can cause for people grieving — and actually DO something about it"

I've worked on hundreds of Father's Day ads, promos, and posts over the years....but none have matched the effectiveness of this simple #CRM gesture by MEC.

And it had nothing to do with conversions.

Thank you Rhea Sabatine for sharing such a thoughtful reflection on our BAM Strategy blog.

May 15 · linkedin

New work! And some very rare lube-related 💦 LinkedIn content:

Proud to share our latest campaign for Durex x BAM Strategy & Reckitt — part of our mission to help Canadians unlock more pleasure, and put a bottle of lube on every nightstand.

Check out our coverage in Campaign Canada below (sign up free)

Watch the spot here: https://lnkd.in/eB44MeEJ

Huge thank you to our killer production partners BLNK and fearless clients Sameera Akhtar Taha Durrani Keisha G. Rachelle Tessier and EVERYONE else who helped bring this to life.

https://lnkd.in/e3KdHs6R

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Experience

Associate Creative Director (Copy) at BAM Strategy (August 2023 - Present)
Senior Copywriter at BAM Strategy (April 2021 - August 2023), Contract Copywriter at BAM Strategy (May 2020 - April 2021), Freelance Copywriter + Brand Strategist at Brook Johnston Creative (November at Creative Unity (September 2009 - September 2010)

Location

Toronto, Ontario, Canada