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Brooke Souza

Marketing Director at TribalVision

Brooke Souza is a skilled professional known for her expertise in crafting marketing strategies, optimizing channel mixes, and leading branding initiatives to establish highly differentiated brands.

With a strong educational background, Brooke holds a BA in English from Rhode Island College and an MBA in Global Business Leadership with a Marketing concentration from Johnson & Wales University.

Brooke's career highlights include significant achievements such as boosting eCommerce client's Google AdWords and Bing paid search accounts, resulting in impressive return on ad spend (ROAS) increases and successfully optimizing partnerships to drive revenue growth and reduce channel costs.

During her tenure in various roles at TribalVision and as an Editor at Freelance, Brooke has honed her skills in copywriting, branding, media buying, and digital advertising, leveraging these capabilities to drive successful marketing campaigns.

Brooke's performance in managing account teams and ensuring tactical implementation aligns with client objectives, budgets, and timelines showcases her commitment to delivering results and exceeding expectations.

Demonstrating a strong track record in strategic annual planning, Brooke has effectively utilized channels such as Facebook, email, paid search, and coupon/discount aggregators to drive online transactions and revenue growth for B2C manufacturers during holiday promotions.

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Location

Providence, Rhode Island Area