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Brooke Troche
Maximizer. Activator. And Spice Girl lover.
Brooke Troche is the Director of Client Success at The Social Lights, a role she has held since January 2024. In this position, she manages a portfolio of over 25 brands for General Mills, focusing on strategic development, influencer management, content production, and ongoing account oversight.12
Background and Skills
Brooke is recognized for her exceptional organizational and communication skills, as well as her ability to thrive in high-pressure environments. She describes herself as a "momentum-driver," adept at navigating complex situations to deliver results.1 Her educational background includes a Bachelor of Individualized Studies in Advertising and Communications from the University of Minnesota-Twin Cities.13
Personal Interests
Beyond her professional endeavors, Brooke enjoys the Twin Cities lifestyle, which includes outdoor activities like exploring lakes and socializing over whiskey old-fashioneds and bar bingo.1 She also has a playful side, identifying as a "Spice Girl lover," which adds a personal touch to her professional persona.1
In summary, Brooke Troche combines her skills in client success with a vibrant personality, making significant contributions to her team and clients at The Social Lights.
Highlights
I’m on the hunt for some stellar talent to join my Account team! Please send me your reccos for some of the best Account leaders who’ve you had the pleasure of working with — I want to meet them!
I’m looking for: — a team lead who can power teams towards solving client business problems using creative tools — a collaborator who loves good brainstorm session — an inquisitive mind who isnt afraid to ask, “what if we…” — a confident voice who wants to own client relationships
Let’s worry about years of experience or social expertise later. If you’re hungry for a change and interested in exploring a new opportunity, let’s talk and see if there’s a fit!
10 years ago (almost to the day), I walked through the doors of my first big ad agency job — and was shaking in my boots. I had no idea what I was doing, how to lead any sort of meeting, or what this SOW thing was that everyone kept talking about. I felt like an outsider and had major imposter syndrome...
So it's funny (but perfect) timing that today, 10 years later, I am announcing I get the honor of representing my current big ad agency @TheSocialLights in NYC for @AdWeek's #SocialMediaWeek! I may still not quite know what I'm doing (and I definitely am still figuring out those SOWs), but it's amazing to reflect back on the growth and trajectory of my career and recognize how far I've come.
Currently having a 'pinch me' moment that over the next few days, I'll get to hear first-hand some of the most pressing issues shaping our industry through seminars, discovery sessions, workshops, and more — all of which, I get to bring back to my teams and clients for continued growth in the social space.
Can't wait to meet some of the best of the biz out in NYC — If that's you and you're attending, let's connect!
https://lnkd.in/gcJbBNc5
