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Brooks Van Norman
Growth Architect for $1M to $50M B2B & SaaS | Founder at Pipeline Formula™
Brooks Van Norman is the founder and growth operator of Pipeline Formula, a company that specializes in scaling 7 and 8 figure B2B and SaaS businesses.1 Their expertise lies in creating modern growth engines for generating more qualified sales pipelines for their clients.1
As a professional in the sales and business growth sector, Brooks Van Norman's LinkedIn username is bvannorman.1 Through Pipeline Formula, they offer done-for-you sales engines to help companies expand their reach and increase their qualified leads.1
While specific details about Brooks Van Norman's background or education are not provided in the available information, their role suggests a strong understanding of B2B and SaaS business models, as well as expertise in developing effective sales strategies and pipeline generation techniques.
Highlights
Here's what it takes to put $500-900K a week into a B2B pipeline ... using cold outbound. This client kept opening calendars to handle more calls.
What it takes:
- The offer must be a Painkiller. Not a vitamin.
- The market is problem-aware (educating the market will bankrupt you).
- Market-message match: Move in "rent-free" inside your prospect's head.
- A modern RevOps GTM stack based on Clay and Instantly.ai or Smartlead
- A BDR or AE who can take deals full cycle.
Yes... GTM tech stacks are important.
Yes... market sophistication must be addressed.
Yes... sales snipers must be able to close.
But above all the offer must be great.
It makes everything easier.
PS - The Clay flow in this video is one of the simplest we've ever built. Because the client has a compelling offer in a hungry market, getting "fancy" was not required.
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🤯 Here's how we added $1.23M to the pipeline from cold email ... in just 5 weeks - for a client who sells a $100K+ offer.
This is the play for their book coaching offer:
- Targeted C-level on LinkedIn with 10+ years tenure
- Company revenue + employee headcount = ICP criteria
- Scraped LinkedIn profiles using Rapid API in the Clay table
- Used OpenAI GPT 4o with a genius prompt to write a killer book title
- Summarized their entire life's work using the book title in email
- Slammed it all together in Clay and stuffed Instantly.ai for sending
The client is filling their pipeline in a TAM so big ... this campaign could probably run forever 🚂
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