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Bruce Edwards
CEO @ Core Development & Management
Bruce Edwards is the Chief Executive Officer at Core Development & Management, a company focused on leading and growing fitness and wellness brands.1 With over 25 years of experience in the industry, Edwards has established himself as a seasoned executive with a strong track record in strategic leadership and operational excellence.
Professional Background
Edwards completed his BA in Economics and Earth Science at the University of California, Santa Cruz. Throughout his career, he has held several key executive positions, including:
- CEO at Core Development & Management (current role)12
- Executive Vice President at West Marine
- Board Member at Sail America
Leadership Style and Expertise
Bruce Edwards is known for his:
- Strategic Vision: He excels in driving company vision, marketplace activation, and profitability acceleration.
- Team Building: Edwards is skilled at creating high-impact teams and fostering environments that empower individuals to achieve exceptional results.
- Talent Management: He has a keen eye for identifying and retaining top talent, earning him a reputation as a "people activator".
- Data-Driven Approach: Edwards leverages data-driven insights and calculated risks to drive high ROI and contribute to company profitability.
- Market Analysis: His strategic approach involves conducting stakeholder and employee listening sessions and closely tracking market trends.
Recent Activities
In his role as CEO of Core Development & Management, Edwards has been involved in initiatives related to the fitness industry. For example, he participated in the celebration of a "Judgement-Free Mini Fitness Center" at the Boys & Girls Club of Lynn in collaboration with Planet Fitness.4 This involvement suggests that Core Development & Management may be associated with Planet Fitness franchises.
Bruce Edwards continues to be active in the fitness and wellness industry, leveraging his extensive experience to lead and grow brands in this sector.3
Highlights
Our final Manager Meet Up on the road trip in WA was with Regional Manager Shannon West's team! Celebrating great results with an awesome team that includes Teague Sweeney from Federal Way, Chante'l Jobes from Des Moines, MacKenzie Hicks from Kent, Makena Sheffield from Auburn and Brandan Hartsock from Covington. They're driving both business and culture, focusing on creating an inclusive environment for teams and members. Community contribution is their priority, showcasing true passion for the brand.
Meeting managers from Coast to Coast has been humbling. Proud to be part of Core Development and Management, working alongside these inspiring teams. Together, we shape the future of fitness! 🏋️♂️🏋️♀️
#ManagerMeetUp #Teamwork #FitnessFuture #CDMproud
Across the country now for our West Coast version of Core Manager Meetups!
🌟 Starting the day with breakfast alongside the talented WA team led by Regional Manager Olivia Smith. Kudos to Tanja Laine in Marysville, Jordan Deans in Renton, Lyn Burdine in Kent, and Amanda Cable in Bellevue for their outstanding achievements.
Following this, we gathered for lunch with another outstanding WA team, under the leadership of Regional Manager Jason Marshall. His dedicated team members, Renee Guerrieri in University Place, Jessica Bailey in Tacoma Eastside, Vincent Doucet in Tacoma West End, Chris Fortier in Tacoma Fern Hill, Kaiya Holtzman in Bonney Lake, Tristan Johns in Milton, and Shelby Murray in Puyallup, truly exemplify excellence.
The enthusiasm and energy of these teams continue to inspire me. Our Club managers are the driving force behind our growth, supporting our teams, members, and community. Thank you for shaping the teams at Core to strive for excellence every day!
#thankyou #excellence #CDMproud
