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Bruce Reading

President & Chief Executive Officer @ Act!

Bruce Reading is the Chief Executive Officer of Act!, a leading customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses.1 He assumed this role in March 2023.12

Professional Background

Bruce Reading has an extensive career in the technology industry, with significant experience leading innovative companies:

  • Previous Roles:

    • CEO of Perceptive Automata (2020-2022)
    • CEO & Chairman of Pica9, Inc. (2017-2020)
    • President & CEO of Volt Active Data (2012-2017)2
  • Areas of Expertise:

    • CRM
    • Marketing automation
    • SaaS (Software as a Service)
    • Scaling businesses1

Education

  • Bachelor's degree in Economics from McMaster University (1982-1985)
  • MBA Essentials for Managers program at the University of Toronto
  • Tuck Advanced Management Program at Dartmouth College23

Leadership Style

Bruce Reading is known for his:

  • Strategic perspective combined with disciplined tactical execution
  • Focus on creating value around emerging technologies
  • Ability to guide executive teams to achieve their full potential1

As CEO of Act!, Bruce is responsible for:

  • Global operations
  • Driving profitable revenue growth
  • Overseeing global marketing and sales
  • Leading the development and maintenance of key strategic partnerships4

Personal

  • Native Canadian
  • Active seed investor and mentor to early-stage companies and founders1
  • Father of 4 millennials
  • Enjoys great food and outdoor activities5

Bruce Reading brings a wealth of experience in technology leadership to his role at Act!, with a particular focus on helping companies realize their potential in uncertain environments.

Highlights

Mar 18 · keystroke.ca
Act! welcomes Bruce Reading as their new CEO - Keystroke.ca
Act! welcomes Bruce Reading as their new CEO - Keystroke.ca

Related Questions

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Bruce Reading
Bruce Reading, photo 1
Bruce Reading, photo 2
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Location

Boston, Massachusetts, United States