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Bryan Barletta

Setting the course for the future of the audio business

Bryan Barletta is a prominent figure in the podcasting industry, serving as the founder and partner at Sounds Profitable, a company dedicated to enhancing the podcast ecosystem through education and strategic insights. With over 16 years of experience in advertising and technology, Barletta has significantly influenced the industry, including pioneering the world's first shakeable ad in 2009. His expertise extends to leadership roles at major podcast companies like Megaphone and Claritas.12

Contributions to Podcasting

Barletta established Sounds Profitable in August 2020, aiming to provide valuable resources, research, and networking opportunities for podcast professionals. The company has grown into a vital hub for the industry, offering a weekly newsletter and podcasts that cover essential topics related to podcast advertising and production. Sounds Profitable emphasizes treating podcasting as a business, focusing on quality content and relationship-building rather than just download metrics.134

Advocacy and Events

In addition to his work with Sounds Profitable, Barletta is an advocate for digital audio, having organized significant events such as the Podcasting at SXSW - Sound Summit in 2024. This event brought together leading figures from various sectors of the audio industry to discuss its future.1

Community Impact

Sounds Profitable has fostered a community of over 8,000 readers for its newsletter and hosts multiple podcasts that delve into critical issues facing the industry. The company is known for its commitment to providing unbiased insights without outside investment or conflicts of interest.56

Overall, Bryan Barletta's contributions have been instrumental in shaping the landscape of podcasting, making him a key player in its ongoing evolution.

Highlights

Sounds Profitable: Home
Nov 13 · youtube.com
Bryan Barletta, of Sounds Profitable, on the business of podcasting
Bryan Barletta, of Sounds Profitable, on the business of podcasting
Partnerships - Sounds Profitable
A Partnership that Sounds Profitable for the Podcast Industry
Acast Buys Podchaser & 6 other stories for July 21, 2022
Sounds Profitable with Bryan Barletta - Podcast Me Anything
Sounds Profitable with Bryan Barletta - Podcast Me Anything

Related Questions

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Bryan Barletta
Bryan Barletta, photo 1
Bryan Barletta, photo 2
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Location

Portland, Oregon, United States