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Bryan Choo

Serial Entrepreneur In Media, Speaker & Start-Up Mentor

Bryan Choo is a prominent figure in Singapore's media and startup scene, currently serving as a Peon at YPO since 2021. He is also the CEO and Founder of TheSmartLocal.com, a hyper-local lifestyle publication that engages a substantial audience in Singapore, particularly among the millennial demographic. Under his leadership, TheSmartLocal has grown to a team of 200 and has expanded its reach to include offices in Bangkok and Kuala Lumpur.

Professional Background

  • TheSmartLocal.com: Choo has been instrumental in creating engaging content that resonates with the local audience, emphasizing the importance of quality over quantity in advertising. His approach focuses on building original branded content that achieves high engagement and return on investment.
  • Government Engagement: In addition to his media ventures, he actively participates in various government panels related to youth initiatives and mental health.
  • Other Ventures: Choo is also the founder of several other platforms, including MS News and Eatbook SG, showcasing his entrepreneurial spirit.

Personal Achievements

Before his current roles, Choo was involved in organizing significant events for major companies like Alienware and Electronic Arts. He also has a background in eSports, having been a national champion in Singapore.

Choo's multifaceted career highlights his commitment to innovation in media and community engagement.

Highlights

Jul 22 · linkedin

Woo hoo! Our HR software is getting better and better!

Apart from all the standard HRMS features, we have a company feed for internal postings. It also automatically shows the top content across our sites.

If any business owner friends or connections wanna use it, drop me a PM! :)

#hrms

May 17 · linkedin

I have returned to school at 40!

I've always dreamed of going to business school, but never thought it possible because of the time it would take. Super grateful to have learned (ty YPO buddies!) about this 3-year program for company owners, that requires just three weeks of commitment per year.

I've always felt inadequate having to run a company of our size, without formal training in areas like strategy and leadership. The experience so far has been immensely rewarding. It has affirmed some of the things I've figured out on my own, and it also introduced me to countless lightbulb moments that I would never have discovered.

Every day, I'm surrounded by brilliant minds and exposed to different worldviews. I can't wait to bring these lessons back to my work and life as I try to return a better leader.

As we were told on day 1, no matter where you are in life, be forever a student.

Related Questions

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What are some of Bryan Choo's notable achievements?
How did TheSmartLocal.com grow under Bryan Choo's leadership?
What kind of content does Bryan Choo specialize in creating?
Bryan Choo
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Experience

Chief Executive Officer at TheSmartLocal.com (September 2013 - Present)
Very Civil Servant at Gov.sg (2018 - Present) Peon at YPO (2021 - Present) Serf at Mensa Singapore (2019 - Present), MS News (2014 - Present) Eatbook SG (2015 - Present) ZULASG (2017 - Present)

Location

Singapore