Sign In

Bryan Leong

Commercial Leader - Marketing & Strategy - Growth, Technology, Personalisation, Brand

Bryan Leong is the Head of Marketing APAC at Openpay, an Australian fintech company. He joined Openpay in January 2021 and is responsible for leading marketing and communications activities to build the Openpay brand.123 In his role, Leong oversees campaigns such as the annual OpenMay initiative, which includes digital marketing and shopping centre OOH screen placements.1

Prior to joining Openpay, Leong worked at NAB (National Australia Bank).1 His appointment at Openpay marked a significant step in his career, as he expressed enthusiasm about joining the rapidly scaling fintech company.2

At Openpay, Leong has been involved in promoting the company's Buy Now Pay Later (BNPL) services, emphasizing their flexibility and longest payment plans in Australia. He has focused on industries where cash flow management is crucial, such as healthcare, automotive, sports memberships, and traditional retail.1

Key Responsibilities and Achievements

  • Launched the OpenMay campaign, an integrated approach across digital channels and OOH to reach Openpay's target audience1
  • Collaborated with agency partners Keep Left and Ryval for campaign development1
  • Worked on attracting a new demographic of customers for Openpay's merchant partners1
  • Oversaw the creation of marketing content, including rhymes highlighting the diverse uses of Openpay's offerings1

Bryan Leong's leadership in marketing at Openpay demonstrates his expertise in the fintech and BNPL sectors, as well as his ability to develop and execute comprehensive marketing strategies in the rapidly growing financial technology industry.

Highlights

Jul 6 · AdNews
Ryvalmedia wins $5 million Openpay media account - AdNews
Jul 6 · Mumbrella
Openpay appoints Ryvalmedia as media agency of record - Mumbrella
Openpay appoints Ryvalmedia as media agency of record - Mumbrella
May 4 · adnews.com.au
Openpay kicks off annual OpenMay campaign via Keep Left and Ryval
Openpay kicks off annual OpenMay campaign via Keep Left and Ryval

Related Questions

What was Bryan Leong's role at NAB before joining Openpay?
How has Bryan Leong's experience at NAB influenced his marketing strategies at Openpay?
What are Bryan Leong's key achievements since joining Openpay?
How does Bryan Leong plan to grow the BNPL market in APAC?
What are the main goals of the OpenMay campaign under Bryan Leong's leadership?
Bryan Leong
Bryan Leong, photo 1
Bryan Leong, photo 2
Add to my network

Location

Melbourne, Victoria, Australia