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Bryan Steele

Marketing, Media, and Partnerships at General Motors

Bryan Steele is a marketing professional who currently holds the position of Manager, Connected Vehicle Brand Marketing at General Motors. He joined GM in 2013 and has since taken on various responsibilities within the company.1

During his tenure at GM, Bryan has overseen several key areas:

  • Global Media Partnerships
  • Industry Group relationships
  • Reviews of the Media Tech Stack
  • Gaming/esports Strategy
  • Emerging Media efforts

Additionally, he established GM standards for enterprise-wide Ad Quality and authored GM's Responsible Media Principles. In his current role, he leads marketing efforts for in-vehicle connectivity products, aiming to deliver a fully connected and protected driving experience for all GM owners.1

Bryan's background is diverse, with experience across agency, publisher, and university teams. His expertise spans various aspects of marketing, including:

  • Digital marketing
  • Brand safety and fraud prevention
  • Media negotiation
  • Agency relations and scope
  • Emerging media
  • CRM
  • Campaign development and optimization
  • In-housing
  • Partner relationships
  • Experiential marketing

Bryan Steele holds a BA from Albion College and has over 20 years of marketing experience. Prior to joining GM, he held positions at Autoweek Media Group, Digitas/Starcom, and Miami University.1

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Bryan Steele
Bryan Steele, photo 1
Bryan Steele, photo 2
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Location

Greater Detroit Area