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Bryce Barrand
VP of Software at Ketsen
Bryce Barrand is a highly accomplished professional in the fields of data science, product management, innovation methodologies, and design thinking. With a Master's degree in Data Science from Georgia Institute of Technology, an MBA in IT from Neumont University, and a BFA in Media Arts from Brigham Young University, Bryce brings a depth of knowledge and experience to his work. Throughout his career, he has specialized in a variety of areas, including Lean Startup, Agile, Usability Testing, Chatbots, Web Technologies, Graph Databases, Mobile Development, Alexa, API.ai, IoT, and more.
Currently, Bryce serves as the Senior Director Product Management at WeLink, where he focuses on building cutting-edge, data-driven products that can drive growth for the organization. Previously, he worked as the Senior Director Product Management - Data Science and Control4 Platform at Control4, where he helped develop and implement innovative solutions in data science and platform development. Bryce has also held senior-level positions at Marriott International, AOL, and RAIN, where he worked on a range of digital products and services.
Throughout his career, Bryce has been recognized for his exceptional skills in product management and innovation. He has a proven ability to analyze and interpret complex data, develop effective strategies and solutions, and deliver results that drive growth and success.
Highlights
I’m happy to share that I’m starting a new position as VP of Software at Ketsen! It is a slight change from what I've been doing at WeLink. Specifically, WeLink is splitting into an ISP (still called WeLink) and also a new technology company called Ketsen. I love WeLink, and I'll still work very closely with my friends there, but also work on building Ketsen into a wireless fiber powerhouse! Check out our new website at Ketsen.com.
5 lessons learned from my first Kickstarter campaign:
I’m just about wrapped up with my first Kickstarter campaign (4 days left) and I wanted to a post some of the things I’ve learned during the process. As a quick background on the project, I made a card game called Kingdom Con, that is a trick taking, bluffing game for teams with 4 or 6 players. You can see more here: https://lnkd.in/gPak5RBi
1: Do what you love. When I first started researching running a successful Kickstarter campaign, I read a lot of advise about around marketing, going to conferences, leveraging influencers, getting on podcasts, paying for ads etc. NONE of that sounded like fun to me. I love making game mechanics, play testing, doing the art, tweaking rules, and creating. So I changed my expectations and instead of going for a huge project that was going to hit 500% of the goal, I made a very modest goal and focused on getting the game to friends and family and hope they enjoy the game as much as I do. I’m really happy I went this route because this was a labor of love, not a money maker.
2: Friends are awesome. So are strangers. After posting about Kingdom Con on LinkedIn and Facebook, I got a lot of friends to back the campaign. Some folks I haven’t heard from in a long time! I got warm fuzzies every time I saw a new backer with a name I recognized. It was also interesting to see a lot of strangers back the project as well. Thank you everyone who helped me exceed my goal. You guys rock!
3: Get your crap together One thing I wish I had done better would be to nail down the components before doing the campaign. During the playtests, I iterated on a few ways to do the scoring system, and the raising tokens worked great, but the dial and the gems on the cards always made me think there were better ways to keep track of scores. I didn’t iterate on the scoring component until after the campaign was live. I came up with a unified score-keeping board that is beautiful and simplifies the game tracking. After the campaign, I’ll send a survey to the backers and see if they are good with a better (but different) scoring system from what was advertised in the campaign. In retrospect, I would have really nailed down all the components to something perfect before doing the campaign to make the process smoother.
4: Is AI evil? I used AI art to make most of the card art for the game. Without it, I wouldn’t have been able to pull this project off. To be clear, AI art game me a starting point. My workflow involved many steps. After getting basic images, I had to massage all images in Photoshop to get them to be something worth including in the game. AI only gets you so far, then you need to do a lot of work!
5: Do it again I had enough fun with this that I want to do another game and campaign so stay tuned for more!
If you like board games, take a look at Kindgom Con before the campaign is over in a few days.
