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Bryon Colby

Chief Digital & Marketing Officer / Shop.org Board Of Directors / Adviser & Mentor

Bryon Colby is the Chief Digital Marketing Officer at Purchasing Power, a position he has held since April 2019.12 He is a digital leader with over 20 years of experience in driving omni-channel strategies and e-commerce growth.1

In his role at Purchasing Power, Colby is responsible for:

  1. Delivering company growth through digital strategy
  2. Developing customer experience online and offline
  3. Leading the e-commerce P&L
  4. Overseeing all digital platforms, including mobile applications, website operations, and social media
  5. Managing brand and consumer marketing, creative solutions, business-to-business marketing, and public relations23

Prior to joining Purchasing Power, Colby served as Senior Vice President of Digital Commerce for Cornerstone Brands, part of Qurate Retail Group.12 He has also held leadership positions at companies such as Marc Ecko Enterprises and Fry, Inc., where he worked with well-known brands like Ann Taylor, Godiva Chocolate, and Canon USA.2

Colby's educational background includes:

  • Bachelor's degree in Communications from Cornell University
  • Master's degree from the Annenberg School for Communication at the University of Pennsylvania12

In addition to his primary role, Colby is actively involved in the retail and technology industries:

  • Member of the National Retail Federation Digital Advisory Board
  • Advisor and mentor to several industry start-up companies13

Colby's expertise in digital commerce, marketing, and technology makes him a valuable asset to Purchasing Power as they continue to grow their e-commerce and voluntary benefit offerings.

Highlights

Leadership Team | Purchasing Power Corp
Bryon Colby Joins as Chief Digital Marketing Officer
Bryon Colby Joins as Chief Digital Marketing Officer

Related Questions

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Bryon Colby
Bryon Colby, photo 1
Bryon Colby, photo 2
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Location

Atlanta, Georgia