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Burak Kartal

Digital Experience Unit Manager at Toyota Türkiye Pazarlama ve Satış A.Ş.

Burak Kartal is a seasoned marketing professional currently serving as the Digital Experience Unit Manager at Toyota Türkiye Pazarlama ve Satış A.Ş., a position he has held since September 2020. In this role, he focuses on creating digital experiences that enhance vehicle ownership for Toyota customers by leveraging new technologies and services. His responsibilities include collaborating with advertising agencies to drive qualified traffic and optimize marketing expenditures across various digital channels.1

Professional Background

  • Previous Roles at Toyota Türkiye:
    • Marketing Communications Supervisor (March 2018 - September 2020)
    • Marketing Communications Senior Specialist (June 2016 - March 2018)
  • Recent Position:
    • Marketing and Corporate Communication Manager at BYD Türkiye (January 2024 - Present)

Education

Burak holds a Bachelor's degree from Istanbul University (2017-2021) and a Master of Business Administration (MBA) from Ankara University (2012-2014). He also has certifications in Big Data and Business Analytics from Istanbul University and Digital Productions and Animation from Bilge Adam.1

Skills and Expertise

With over eight years of experience in digital marketing, Burak's expertise includes:

  • Digital communications and marketing strategy
  • Chatbot development
  • CRM and digital marketing channel management
  • E-commerce site management
  • Social media marketing.12

Achievements

Burak has been recognized for his contributions to digital marketing, including awards for successful digital campaigns while at Toyota, such as the "Best Integrated Communication Campaign" and "Best Digital & Social Media Application" by the Turkish Automotive Distribution Association.1

For further details, you can view his LinkedIn profile under the username kartalburak.

Related Questions

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How has Burak Kartal's role evolved at Toyota over the years?
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What are Burak Kartal's main responsibilities as the Digital Experience Unit Manager at Toyota?
How does Burak Kartal integrate digital technologies into the customer experience at Toyota?
Burak Kartal
Burak Kartal, photo 1
Burak Kartal, photo 2
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Location

Istanbul, Turkey