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Byungkwon Rho

Senior Vice President at AMOREPACIFIC

Byungkwon Rho is currently the President of AMOREPACIFIC's Daily Beauty Unit, overseeing Hair, Body, and Dental products.12 He assumed this role in August 2022, after serving as Senior Vice President from June 2021 to August 2022.1

Rho has an extensive background in the consumer goods and beauty industry:

Career Highlights

  • AMOREPACIFIC: President (August 2022 - Present), Senior Vice President (June 2021 - August 2022)1
  • P&G: Held various leadership positions from 2004 to 2021, including:
    • General Manager for New Business Development and Product Innovation in China (2015-2021)
    • Global Brand Director for Head & Shoulders in Singapore (2013-2015)
    • Regional Brand Director for Head & Shoulders and WELLA in Singapore (2008-2013)1

Education and Skills

  • Bachelor's degree in Business (Marketing) from Seoul National University (1998-2004)1
  • Proficient in multiple languages: Korean and English (native/bilingual), Chinese (professional working), and Japanese (limited working)1

Achievements

  • Received Key Manager Award for three consecutive years at P&G, given to top 5-10% outperformers among brand managers globally1
  • Selected as one of the "Top 5 trainers" in Asia at P&G1
  • Led successful turnarounds for brands like WELLA and Head & Shoulders in various markets1

Byungkwon Rho is known for his expertise in driving innovation and turning around challenging business scenarios. His experience spans across multiple countries in Asia, including South Korea, Singapore, Japan, and China.

Related Questions

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Byungkwon Rho
Byungkwon Rho, photo 1
Byungkwon Rho, photo 2
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Location

Seoul, South Korea