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Cai de Frutos

Marketing Manager, Series & Non-Fiction at Netflix

Cai de Frutos is the Marketing Manager for Series & Non-Fiction at Netflix in Spain.1 He has been in this role since September 2019, based in Madrid.1 His responsibilities include:

  1. Leading strategic and creative marketing campaigns for Netflix series and reality shows produced in Spain.1
  2. Managing marketing shoots and overseeing creative direction across all channels.1
  3. Establishing partnerships with showrunners and TV talent.1
  4. Collaborating with cross-functional teams like Content, Product, Publicity, and Editorial.1

Some notable campaigns Cai has worked on include Élite, Sex Education, Cable Girls Season Finale, Soy Georgina, Insiders, El Inocente, Bienvenidos a Edén, and Machos Alfa.1

Prior to his current role, Cai held positions such as:

  • Creative Supervisor for Netflix at We Are Social (November 2018 - September 2019)1
  • Social Media Creative & Editorial Lead for Netflix at CIRCUS (May 2018 - November 2018)1
  • Content & Community Manager at CIRCUS (September 2015 - May 2018)1

Cai has a background in journalism, having studied at Universidad Complutense de Madrid.1 He has received numerous awards for his work, including several recognitions for the "El bolso de Georgina" campaign, which won multiple awards at festivals such as Cannes Lions, El Sol, and LIA London International Awards.12

Highlights

May 13 · oneclub.org
Netflix | Georgina's Billboard Collection | The One Club
Mar 29 · adsoftheworld.com
Netflix: I am Georgina • Ads of the World™ | Part of The Clio Network
Netflix: I am Georgina • Ads of the World™ | Part of The Clio Network

Related Questions

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Cai de Frutos
Cai de Frutos, photo 1
Cai de Frutos, photo 2
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Location

Madrid, Community of Madrid, Spain