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Caio Lazzuri
Creative Director at Apple
Caio Lazzuri is a seasoned creative professional with over 20 years of experience in various design and creative roles.
His career has spanned across different industries, including interactive and broadcast production, ad agencies, and in-house brand teams.
Passionate about the fusion of creativity and technology, Caio has a keen interest in exploring diverse communication channels and evolving formats.
Throughout his career, he has honed his skills to effectively tackle creative challenges across different media platforms.
His tenure at Apple since 2018 has involved spearheading the creation and execution of virtual event films, a replacement for the traditional live Apple Keynotes.
Having collaborated with top-tier professionals inside and outside Apple, he has overseen the production of six successful virtual events, reaching audiences globally.
Prior to Apple, Caio has made significant contributions in renowned ad agencies like Wieden+Kennedy, 72andSunny, Goodby, Silverstein & Partners, and AKQA, working on prestigious brands and delivering award-winning campaigns.
His academic background includes studies at FAAP - Fundaçao Armando Alvares Penteado, Universidade Anhembi Morumbi, and Dante Alighieri.
With a rich history of leadership roles as a Creative Director, Associate Creative Director, and Art Director in various organizations, Caio Lazzuri brings a wealth of experience and expertise to the creative industry.
Highlights
Looking forward to this. 🙏🏼
My partner Jeff Salomonsson and I have this recurrent joke that comes out when the work gets super hard and the days extra long where one of us will say: "Wow, what an amazing day!", in their best Tim Cook voice. It's one of the many quotes from past events we have memorized, which is inevitable given the amount of time we spend thinking, writing, shooting, editing, watching and rewatching everything we make for these launch events. It's not really funny but it helps as we charge forward. When a location is great, the light is beautiful, the weather cooperates or when we finally nail a difficult shot, we end up saying it again, but of course, less ironically. Once the work is done and we have the privilege of watching it live, alongside our guests and team mates, in the incredible Steve Jobs Theater, it's easy to leave all irony behind, and really feel grateful for being a part of making that moment possible. To the army of incredibly talented people that pour their hearts and souls into crafting these shows, both internally and on the production side, thank you for making yesterday's launch a truly amazing day!
