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Caitlin Reiche

Chief Commercial Officer at Zus Health

Caitlin Reiche is the Chief Commercial Officer (CCO) at Zus Health, a position she has held since March 2022.2 With a background in healthcare technology and strategy, Reiche has built an impressive career focused on innovating and transforming healthcare delivery.

Career Path

Reiche's professional journey includes several key roles:

  • Chief Operating Officer at Buoy Health (2019-2022)2
  • Vice President of Strategy at PatientPop Inc. (2018-2019)2
  • Various leadership positions at athenahealth (2012-2018), including Director of Product Strategy, Analytics, and Performance2

Her early career included roles as a Clinical Research Coordinator at Massachusetts General Hospital and a Summer Associate at Deloitte Consulting.2

Education

Reiche has a strong educational background:

  • MS in Health Policy and Management from Harvard University School of Public Health2
  • BA in Psychology (Magna cum Laude) from Middlebury College2
  • Attended Milton Academy for her earlier education23

Current Role at Zus Health

As CCO at Zus Health, Reiche is responsible for:

  • Overseeing the commercial team
  • Building out marketing and product marketing functions
  • Leading business development and sales teams
  • Managing partnerships and the developer community
  • Developing go-to-market strategies1

She particularly enjoys the cross-functional nature of her role and the opportunity to work with innovative digital health companies.1

Professional Philosophy

Reiche values:

  • Organization and preparation in go-to-market strategies and customer interactions
  • Cross-functional collaboration, especially in early-stage companies
  • Mentorship and helping others realize their potential1

Her career path wasn't strictly planned, but evolved organically as she discovered her strengths in strategic, customer-facing roles.1

Caitlin Reiche's expertise in healthcare technology and her leadership in commercial strategy make her a significant figure in the evolving landscape of digital health and value-based care.

Highlights

Nov 29 · podcasts.apple.com
Lessons from Caitlin Reiche, Z - Pear Healthcare Playbook

Related Questions

What inspired you to transition into the digital health industry?
How did your experience at athenahealth shape your career path?
What are some key challenges you've faced in your role at Zus Health?
How do you balance your responsibilities as CCO with building a new commercial team?
What advice would you give to aspiring leaders in the tech industry?
Caitlin Reiche
Caitlin Reiche, photo 1
Caitlin Reiche, photo 2
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Location

Portland, Maine, United States