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Caleb Avery

Payfac-as-a-Service empowers software companies to create an embedded payments experience that is delightful, transparent, profitable, and stupid simple 😎

Professional Background

Caleb Avery is an accomplished entrepreneur and expert in the Payments industry, boasting over a decade of experience in commercializing payment solutions for software companies. His journey into the payments sector began in his formative college years when he co-founded an independent sales organization specializing in credit card processing. Initially catering to traditional retailers such as restaurants, salons, and liquor stores, this venture, Merchant Services Done Right, has evolved and expanded to encompass services for e-commerce businesses. Today, it operates across more than 22 states in the U.S.

After realizing the challenges faced by software vendors in integrating efficient payment processing solutions, Caleb sought to innovate within the industry. This led to the founding of Tilled, where he pioneered the concept of PayFac-as-a-Service. His vision was grounded in providing software companies with an integrated payments solution that maximizes revenue potential without compromising on technology or user experience. Through Tilled, Caleb has transformed the way businesses engage with payment processing by offering an instant digital sign-up experience and allowing companies to captivate significant earnings while minimizing operational complexities.

In addition to his entrepreneurial work, Caleb has acted as a consultant for larger software companies, aiding them in optimizing payment strategies and negotiating lucrative agreements. With clients processing annual payment volumes ranging from $100 million to billions, his expertise in maximizing revenue from credit card processing has made him a valuable asset within the payments landscape.

Education and Achievements

Caleb Avery holds a Bachelor of Science (BS) degree in Business Administration, Management and Operations from Furman University. His academic background has provided him with strong management and operations skills, which he has effectively applied throughout his career in the fast-paced payments industry.

As a founder and CEO of Tilled, he has led the innovative platform that redefines how software companies can approach payment processing. Caleb's dedication to creating seamless, user-friendly payment solutions underscores his commitment to enabling businesses to thrive in a digital economy. His earlier roles include being a partner at UPC Capital Ventures, where he explored investment opportunities within the technology and payments sector, as well as partnerships at companies like PayBright and UPC Merchant Processing that further solidified his industry expertise.

Caleb also has a rich history of leadership and community involvement, evident from his role as a board member at Phood and his previous position as a financial analyst for UPC Renewables Indonesia. His leadership capabilities were further honed during his time as Grand Treasurer for the Kappa Sigma Fraternity, where he demonstrated financial prudence and management skills.

Achievements

  • Founder and CEO of Tilled: Transitioning the vision of PayFac-as-a-Service into a scalable solution that empowers software companies.
  • Co-Founder of Merchant Services Done Right: Establishing an ISO that evolved from traditional to modern e-commerce payment processing services.
  • Consultant for High-Volume Payment Processors: Providing critical insights and strategies to companies managing over a billion in annual payments.
  • Leadership Roles: Serving in various capacities across prominent organizations, enhancing financial management and processing capabilities.
  • Education: Achieving a Bachelor of Science from Furman University, laid the groundwork for his career in business and operations.

Caleb's innovative approach to payment solutions, combined with his extensive experience and educational background, positions him as a leading figure in the payments industry. His commitment to delivering value to software companies looking to optimize their payment processes is evident in Tilled's success and growing influence. Whether you are a small software company or a large enterprise, Caleb Avery’s expertise and vision continue to reshape and simplify the pathway towards efficient and effective payment processing.

Highlights

Sep 9 · linkedin

For Tilled’s August employee spotlight, I am excited to highlight a newcomer to the team, Tyler Berleen, who has made a huge impact in the 6 months he's been in the Onboarding & Implementation Manager role!

Tyler has brought remarkable energy and expertise to our onboarding processes, ensuring that our partners feel welcomed and set up for success right from the start.

His strategic mindset and commitment to excellence are driving improvements that elevate the entire customer experience.

Tyler is simply one of those people who makes everyone around him better. 🙌

Thank you, Tyler, for your hard work, curious questions and attention to detail. We're lucky to have you on our team!

#payments #startups #appreciation

Sep 2 · linkedin

Scottie Scheffler winning $25M this weekend is a classic story of an “Overnight Success”…

Scottie Scheffler won the Tour Championship at East Lake Golf Club, bringing his 2024 earnings to $62.2 million! 😳

It’s easy to sit here and think how crazy it is that he won $25M for 4 days work, but that doesn’t do Scottie’s story any justice.

According to Wikipedia, Scheffler's interest in golf began at age three, when his parents gave him a set of plastic clubs and ball. He practiced as a child by hitting ping-pong balls inside his home, curving the ball from one room to the next.

He’s spent the last 25 years honing his craft to become the best in the world.

Countless hours on the driving range On the putting green Eating healthy In the gym

And probably one of the most underrated parts of his game: Working on his mental game 🧠

Dude has ice running through his veins in the biggest moments.

Cheers to Scottie and his overnight success story 🥂

Related Questions

How did Caleb Avery initially get involved in the payments industry while in college?
What motivated Caleb Avery to create Tilled and the concept of PayFac-as-a-Service?
Can Caleb Avery share more about the challenges he faced while expanding Merchant Services Done Right?
How does Caleb Avery define the ideal instant digital sign-up experience for customers?
What key strategies did Caleb Avery employ during his time as a consultant for larger software companies?
In what ways has Caleb Avery's education at Furman University contributed to his success in the payments industry?
How has Caleb Avery's prior experience as a financial analyst influenced his current work with Tilled?
What are Caleb Avery's future aspirations for Tilled and the PayFac-as-a-Service landscape?
Caleb Avery
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Location

Boulder, Colorado, United States