Sign In

Caleb Cousens

Co-Founder & CEO @ Adamas Esports

Caleb Cousens is the Co-Founder and Chief Executive Officer of Adamas Esports, a company dedicated to enhancing performance in the esports sector through coaching and wellness programs. Under his leadership, Adamas Esports has established itself as a prominent player in the industry, focusing on providing tailored performance coaching and health expertise to esports teams worldwide.

Background and Career

  • Adamas Esports was founded in 2018, and has since partnered with various top-tier esports organizations, including the Vancouver Titans and Houston Outlaws, to optimize player performance through science-based techniques.14
  • Cousens emphasizes the importance of building a winning culture within esports teams, drawing parallels between traditional sports and esports in terms of leadership, team dynamics, and player development.2

Contributions to Esports

  • He has written extensively on the subject of creating a sustainable culture in esports organizations, advocating for long-term strategies over short-term wins.2
  • His work involves not only performance coaching but also developing leadership skills among coaches and team management to foster better environments for players.23

Vision for Esports

Cousens aims to professionalize the esports landscape by integrating proven methodologies from traditional sports into esports training and performance enhancement. His approach focuses on:

  • Culture Building: Encouraging organizations to develop clear mission statements and values that resonate with players.
  • Coaching Development: Providing resources for young leaders in esports to enhance their skills and confidence.23

Cousens’ insights into the esports industry reflect a commitment to improving not just individual player performance but also the overall health of competitive gaming as it continues to evolve.

Highlights

Jul 3 · linkedin

Back on LinkedIn to provide another update. Call of Duty League Major 4 just finished with another title for long-time Adamas partner, NYSL. But this doesn’t quite communicate the impact we have had on this league.

Over the last 3 years, Adamas has changed what it means to provide performance solutions to teams and organizations. This has been reflected in the fact that of the 12 teams in the CDL, 5 chose Adamas this season as their performance partner, and of the 8 teams that qualified for champs, all 5 Adamas clients were included.

Our clients' needs and budgets vary but we consistently deliver impactful solutions. We've had teams who have called on us for support to help them make that final push to qualifying for the postseason and are only looking for 'win now solutions', as well as those organizations who are focused on creating consistent, repeatable performances year after year.

Super proud of our performance team, headed up by Matt Fisher who has made an impact that will last for years. This is exactly why we are here, to help organizations and individuals perform at their best in a sustainable way that will help this industry to succeed long into the future.

Whether you're looking to set yourself up for success at this year's EWC, or hoping to find sustainable ways to perform year after year, Adamas' track record speaks for itself. Get in touch!

Jun 21 · linkedin

Two years ago, August 2021, Matt (Coach Fish) Fisher Matt Fisher and I attended CDL Champs in Los Angeles. It was the first official LAN event where Adamas was supporting a team live. That team was the New York Subliners.

We had been working with them for the majority of that season remotely and it was the first time meeting the coaches and staff in person. During that weekend, Coach Fish supported the coaching staff and players, and we played whatever role we needed to including water boy, snack procurers, leading warmups and problem solving. We recognized how valuable a stable, competent, experienced presence could be in these high performamce settings.

Since then we have been an integrated member of NYSL's staff, helping them define and champion a distinct culture, interviewing and advising on key personnel hires, facilitating bootcamps, developing the coaching staff and providing in-person coaching at 11/12 of the last Call of Duty tournaments.The trust org leadership has given us, shows a rare desire to innovate and do things differently in esports.

This past weekend, Coach Fish was at CDL Champs again with NYSL for the 3rd year in a row. He was in Vegas as a core part of the team and as the driver of the culture that has been cultivated over the last 24 months. It is not common for a "Performance Coach" to take the stage for the trophy presentation but the team insisted that he hoist the hardware, a testament to his work but also the approach we take at Adamas that sets us apart.

At Adamas we are coaches first. While we are grounded in evidence based practices, with backgrounds in academia, research, etc. it is our ability to provide our clients with coaches who can not only talk the talk but walk the walk and put knowledge into action. Our coaches take a human centered approach, whether working with an athlete, coach or org owner. This allows us to go deeper and create more sustainable change in the individuals and organizations with which we work.

This weekend was special and a major milestone for the team at Adamas. But it is just the beginning. We know the impact we can have within esports if given the chance and we are going nowhere, esports winter or not. We believe in this industry. Thank you to our partner teams for their trust. See you all on stage again soon. #esports #callofduty #gaming

Related Questions

What inspired Caleb Cousens to start Adamas Esports?
How has Adamas Esports impacted the esports industry?
What are some key strategies Caleb Cousens uses to build a winning culture in esports?
How does Adamas Esports support the wellness and performance of esports players?
What challenges has Caleb Cousens faced in his role as CEO of Adamas Esports?
Caleb Cousens
Caleb Cousens, photo 1
Caleb Cousens, photo 2
Add to my network

Location

Vancouver, British Columbia, Canada