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Caleb Siegel

Software Engineer | Python, JavaScript, Flask, React | Equity Research & Digital Marketing Background | Passionate Problem Solver

Caleb Siegel is a Software Engineer with a diverse professional background encompassing Equity Research at Citigroup and leadership roles in Digital Marketing. Proficient in Python, JavaScript, Flask, and React, he has developed his skills through practical projects and real-world applications.

During his tenure at Citigroup as an Associate in Internet Equity Research, Caleb led IPO diligence processes, authored reports, and spearheaded the Internet Big Data project, using scraped data for detailed analyses.

Transitioning to Digital Marketing, he played a key role in scaling a boutique agency, overseeing performance marketing for numerous e-commerce brands and achieving remarkable results such as doubling sales overnight for a baby stroller brand and reviving a struggling cosmetics business.

Caleb's technical expertise is evident through projects like Sous Chef, Python Roulette, and Broadway Community, showcasing his proficiency in technologies like Flask, React, and SQLAlchemy. He holds a Full Stack Web Development certification from Flatiron School and a Bachelor's degree in Economics from Yeshiva University.

Apart from coding, Caleb enjoys building predictive models for March Madness, engaging with the Broadway community, and organizing Survivor-themed events.

Highlights

Mar 6 · linkedin

Life Update: I don’t post on Linkedin often, but I’ve made a big career change recently, and I wanted to share it with my network.

TLDR: I am studying software engineering and will be applying for software engineering roles in April.

I began my career in finance as an equity research analyst at Citi, building and maintaining complex financial statement models in Excel, writing and publishing research reports, and speaking with institutional investors about my investment theses for large-cap internet stocks.

After two years at Citi, I transitioned from the finance side of tech to the operational side and joined Group 8A, a boutique digital marketing agency, where I applied digital/retail strategy to grow ecommerce sales for clients. Over the next 5 years I earned multiple promotions to eventually become the VP of performance marketing, managing 3 cross-functional marketing departments. My efforts helped to grow the agency by 5x and I contributed to the growth of many brands’ online sales, most recently providing strategic direction that scaled a client’s online sales by 20x within 6 months.

While at Citi, I most enjoyed problem solving within Excel and seeing a blank canvas of cells turn into a dynamic and fully developed application. Throughout my time at Group 8A, I searched for ways to tap back into the excitement Excel gave me, and after speaking with many experts, I have come to learn how these interests transfer well to computer programming.

After much thought and exploration, I have decided to enroll in the Flatiron School’s software engineering bootcamp. After I graduate, I intend to synthesize my passion for software development with my inherent creativity and leadership to offer unique value to a future employer.

I plan to start looking for software engineering roles (likely back-end or full stack) in April and am eager to speak with anyone about opportunities that could be a good fit!

Oct 12 · linkedin

Can't stay silent

Caleb Siegel
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Location

New York, New York, United States