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Cameron Armstrong

CEO & Founder at Kitty and Vibe | Fueling Self-Love Through Great-Fitting Swimwear | Kind Is My Vibe

Cameron Armstrong is the CEO & Founder of Kitty and Vibe, a renowned swimsuit brand that revolutionized the swimwear shopping experience.

In 2018, Cameron recognized the dissatisfaction women faced while shopping for swimsuits and aimed to create a solution that would boost self-confidence rather than self-criticism.

Under Cameron's leadership, Kitty and Vibe has grown into a 7-figure business with a loyal customer base, a supportive community, and investments from prominent celebrities.

The brand's core mission is to promote community building and self-love for a more compassionate world, with a unique focus on making swimsuit shopping a pleasant experience.

Kitty and Vibe stands out in the market by offering first-to-market sizing that accounts for inseam measurements, size-inclusive styles from XS to 6X, and sustainable fabrics including recycled materials.

Their marketing campaigns feature real women without any photoshop alterations, showcasing authenticity and inclusivity.

Moreover, Kitty and Vibe engages its community by co-creating products based on their preferences, involving them in the brand's decision-making process.

Cameron Armstrong's educational background includes Business Journalism and History studies at the University of North Carolina at Chapel Hill, as well as attending The Lovett School.

Prior to founding Kitty and Vibe, Cameron gained valuable experience at L'Oréal, where they served in various marketing roles such as Assistant Marketing Manager, Marketing Explorer, and Marketing Intern.

Highlights

Jun 13 · linkedin

"I was super drawn to the fact that Kitty And Vibe are size-inclusive, and also the company’s mission of “Kind is My Vibe.” I’ve been working to be kinder to myself. My body and weight fluctuate a lot depending on what I’m going through. It’s important to be able to say positive things and create a space in my mind that feels safer to me. So it just kind of aligned where I was like, “Oh, I really love what Kitty and Vibe is doing and I would love to collaborate with them.” - Hayley Kiyoko in a recent interview with Refinery29 about our swimwear collaboration. 😍

https://lnkd.in/gcaNKpCR

Apr 2 · linkedin

It’s not every day that you get to work with a US Open Champion.

Thankful for this collab with Sloane Stephens, who brought her winning touch to Kitty and Vibe with some of our favorite supportive, sporty, and comfy styles to date.

Magic happens when you partner with people who share your vision and values. Lucky for us, Sloane connected with our brand immediately.

In an interview with Black Enterprise, Sloane shared, “As an athlete with a muscular build, I’ve struggled to find swimsuits that I feel comfortable in, so this was near and dear to my heart.”

Sloane did a little too good of a job–most of her designs are already sold out. There are a few left, so be sure to grab them before they’re gone!

Read the full article here: https://lnkd.in/gfCTn9mr

#collaboration #collaborationiskey #collaborativedesign

Cameron Armstrong
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Location

Austin, Texas, United States