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Cameron Armstrong

CEO & Founder at Kitty and Vibe | Fueling Self-Love Through Great-Fitting Swimwear | Kind Is My Vibe

Cameron Armstrong is the CEO & Founder of Kitty and Vibe, a renowned swimsuit brand that revolutionized the swimwear shopping experience.

In 2018, Cameron recognized the dissatisfaction women faced while shopping for swimsuits and aimed to create a solution that would boost self-confidence rather than self-criticism.

Under Cameron's leadership, Kitty and Vibe has grown into a 7-figure business with a loyal customer base, a supportive community, and investments from prominent celebrities.

The brand's core mission is to promote community building and self-love for a more compassionate world, with a unique focus on making swimsuit shopping a pleasant experience.

Kitty and Vibe stands out in the market by offering first-to-market sizing that accounts for inseam measurements, size-inclusive styles from XS to 6X, and sustainable fabrics including recycled materials.

Their marketing campaigns feature real women without any photoshop alterations, showcasing authenticity and inclusivity.

Moreover, Kitty and Vibe engages its community by co-creating products based on their preferences, involving them in the brand's decision-making process.

Cameron Armstrong's educational background includes Business Journalism and History studies at the University of North Carolina at Chapel Hill, as well as attending The Lovett School.

Prior to founding Kitty and Vibe, Cameron gained valuable experience at L'Oréal, where they served in various marketing roles such as Assistant Marketing Manager, Marketing Explorer, and Marketing Intern.

Highlights

Jun 18 · The Business of Fashion
Why Fashion Went Silent on Pride This Year - The Business of Fashion
Why Fashion Went Silent on Pride This Year - The Business of Fashion
Aug 27 · Forbes
FlyteVu’s New Incubator Model Provides Staff The Opportunity To Invest In The Program’s Clients - Forbes
FlyteVu’s New Incubator Model Provides Staff The Opportunity To Invest In The Program’s Clients - Fo
Cameron Armstrong
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Location

Austin, Texas, United States