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Cameron Lynch

Helping accounting firms deliver Power BI as a service to their SME clients

Cameron Lynch is the founder of Etani Business Platform, an AI-powered reporting tool for businesses and accounting firms.14 He is a Chartered Accountant with extensive experience in both accounting practice and commerce, followed by a decade in accounting technology.5 Cameron specializes in AI, accounting, reporting, and data analytics.5

Cameron founded Etani in April 2015, aiming to help businesses survive and prosper in today's disruptive environment.15 The platform integrates data from various cloud-based sources and utilizes Microsoft Power BI for analytics and reporting.2 Etani's AI assistant, EVA, allows users to create and customize reports using natural language, making data accessible to non-technical team members.4

Prior to founding Etani, Cameron worked in Consolidated Financial Reporting, where he experienced the challenges of data integrity in Excel-based reporting systems.13 This experience drove him to create Etani as a solution to streamline reporting and enhance data accuracy.3

Cameron is passionate about leveraging AI to transform small business reporting, focusing on increasing speed and reducing the need for technical expertise in report creation.5 His LinkedIn username is cameron-lynch-etani.5

Highlights

Oct 11 · etani.ai
Etani - AI Powered Reporting Tools for Businesses & Firms
How Accountants Can Effectively Scale Power BI Analysis
How Accountants Can Effectively Scale Power BI Analysis

Related Questions

What inspired Cameron Lynch to create the Etani Business Platform?
How does Etani integrate with other accounting software like Xero or QuickBooks?
What are the key features of the Etani Bootcamp training sessions?
How does Etani ensure data integrity and accuracy in its reporting systems?
What challenges did Cameron face while developing the Etani Business Platform?
Cameron Lynch
Cameron Lynch, photo 1
Cameron Lynch, photo 2
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Location

Adelaide, Australia