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Cameron McCarthy

Co-Founder & CEO at WeStock

Cameron McCarthy is the Co-Founder and CEO of WeStock, a data platform for consumer packaged goods (CPG) brands.5 He has a diverse background in the retail and CPG industry, which has contributed to his current role and entrepreneurial ventures.

Professional Background

Before founding WeStock, Cameron worked as the Sales Director for Delighted By Hummus, where he gained experience in expanding the brand.3 This experience likely provided valuable insights into the CPG industry, which he has leveraged in his current role at WeStock.

WeStock

WeStock is a Techstars-backed company that Cameron co-founded. The platform aims to make it easier for shoppers to vote for products they want to see in stores, essentially bridging the gap between consumers and retailers.2 As CEO, Cameron leads the company in providing data-driven solutions for CPG brands, helping them navigate the complexities of omnichannel retail.3

Expertise and Thought Leadership

Cameron is recognized for his expertise in retail and CPG industries. He frequently shares his knowledge through various channels:

  • Webinars: WeStock hosts monthly webinars led by Cameron and guest speakers, offering expert investment insights.4
  • Podcasts: He has been featured on podcasts discussing topics such as focusing on the right accounts in the CPG industry.2
  • Writing: Cameron writes about retail and CPG, sharing his insights with a broader audience.1

Personal Interests

Beyond his professional endeavors, Cameron describes himself as:

  • An owner of the Green Bay Packers NFL team
  • A runner who enjoys long-distance running
  • Someone who writes about retail and CPG industries1

Cameron McCarthy's LinkedIn username is cameron-mccarthy-ab794b25, as mentioned in the query. His role at WeStock and his background in the CPG industry have positioned him as a notable figure in the retail technology space.

Highlights

Aug 30 · linkedin

We are about to head into a 90-day fundraising window following the end of summer and before the holiday slowdown.

I have been asked for a handful of investor introductions over the past month and I wanted to share some thoughts and resources that I found helpful when I was raising, specifically around building your investor pipeline.

Doing the work before the fundraising process starts will help expedite the entire operation.

Building a network of potential investors and then figuring out your six degrees of separation from that investor is key and I walk through it all in this issue.

I also included an investor pipeline template which you can download and start using today.

Have a great holiday weekend everyone!

Aug 28 · linkedin

WeStock has partnered with Fairway Market 🤯

We're so excited to announce that we have partnered with Fairway for our new storefront initiative.

A few years back we tested our crowdstocking concept, where select retailers stocked brands based on WeStock's request data.

It went well, but we couldn't confirm purchases on our end and didn't have an effective way to drive our consumer base into the stores.

Now with our digital rebate program, we can finally revive our crowdstocking north star to put the consumer at the center of the buying process.

Here's how it works:

  • We send retailers monthly reports on the most requested brands in their area.

  • The retailer brings in those new items.

  • WeStock drives nearby consumers into the store via digital rebates to try the product.

It's a win/win/win for the brand, consumer, and retailer.

The brand gets new placement and the chance to win a new retail partner.

The consumer gets to try a new product and support great brands.

The retail partner acquires new shoppers by prioritizing WeStock brands and promoting their stores as the place for trial and discovery.

Crowdstocking has always been our day one vision and we have new retail partners launching every week this year.

If you want to engage with local stores, find offers, and request brands - check out our web app: https://lnkd.in/gM-h7Q8i

P.S - I will work on my outside retailer selfie!

Related Questions

What inspired Cameron McCarthy to start WeStock?
What was Cameron McCarthy's role at Delighted By Hummus?
How does WeStock's platform work for CPG brands?
What are Cameron McCarthy's key achievements at WeStock?
What does Cameron McCarthy enjoy doing in his free time?
Cameron McCarthy
Cameron McCarthy, photo 1
Cameron McCarthy, photo 2
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Location

New York City Metropolitan Area