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Cameron Reed

Director, Marketing & Label at Arts and Crafts

Cameron Reed is an experienced Marketing Director and Creative Strategist with a 15-year history in the music, advertising, and media/culture industries.1 He currently serves as the Director of Marketing and Label at Arts and Crafts, a Toronto-based independent artist services company.1 Reed has been with Arts and Crafts since January 2013, initially as Marketing & Label Manager before being promoted to his current role in October 2018.1

In addition to his work at Arts and Crafts, Reed has a background as a music producer. From 2009 to 2015, he composed and performed electronic music under the moniker Babe Rainbow, releasing music on international labels such as Warp Records, Ghostly International, and Fool's Gold.12 His music has been featured on BBC1, Chanel, and Adult Swim.1

Reed is also the founder of Slow Release, a boutique label he launched to reissue his back catalog and release new music by emerging electronic artists.23 His expertise extends to the business side of the music industry, having started as a DIY promoter and eventually becoming the Festival Director for the Vancouver indie culture festival, Music Waste.2

At Arts and Crafts, Reed oversees a roster of artists that includes Gord Downie, Feist, Broken Social Scene, Sarah Harmer, Dan Mangan, Japandroids, BADBADNOTGOOD, Andy Shauf, and many others.13 His role involves both creative ideation and campaign execution, with strong skills in data analytics, event planning, sound design, and grant writing.1

Highlights

Aug 4 · vice.com
Cameron Reed's Slow Release Is Shifting the Way Record Labels ...
Cameron Reed's Slow Release Is Shifting the Way Record Labels ...
Oct 19 · acehotel.com
Tracing Toronto: The Sounds of a City - Ace Hotel
Jan 15 · lornebehrman.com
BABE RAINBOW — Lorne Behrman

Related Questions

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Cameron Reed
Cameron Reed, photo 1
Cameron Reed, photo 2
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Location

Toronto, Ontario, Canada