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Camilla Duggan
Word nerd at PF. Helping your accounting firm find its voice.
Camilla Duggan is the Head of Content at The Profitable Firm, a company that appears to specialize in helping accounting firms with their marketing and branding.12 In her role, she focuses on assisting clients in developing their firm's tone of voice, selecting appropriate messages to represent their brand online, and providing support in their content strategy.1
As a self-described "word nerd," Camilla helps accounting firms find their unique voice in the digital space.2 Her expertise lies in content creation and strategy, particularly tailored for the accounting industry.
Recent Activities
Camilla has been active on LinkedIn, sharing both personal and professional updates:
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In March 2024, she posted about welcoming a 4-month-old rescue puppy into her home, mentioning that she had been less active on social media during this time.3
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In September 2024, she reached out to her network seeking insights on manufacturing custom daily planners or diaries, indicating an interest in potentially developing such a resource.4
These posts suggest that Camilla maintains a balance between her professional role and personal interests, and she's not afraid to leverage her professional network for various projects or insights.
Highlights
Do we actually want an expert? Or just someone who is just more experienced than us? 🤔
Trick question… because etymologically, they’re the same thing. Expert comes from the Latin expertus or experiri, meaning ‘experience’ or ‘try’.
The title of expert seems to have become synonymous with ‘all knowing’. Someone with complete knowledge.
But actually, I don’t want support from someone who thinks they have complete knowledge. I want support from a TRUE expert. Someone who is more experienced than me. Further along the journey than me. Has tried things, and is willing to try things.
This week my partner and I met with a fantastic behavioural trainer, who is supporting us in training our 6 month old rescue puppy 🐶🐾
We thought for months that our girl was afraid of our van, after we’d tried (what felt like) EVERYTHING to get her in it.
One hour with an ‘expert’ showed us:
🧠 We were reading the situation wrong: turns out she’s not scared of the van at all, she has a threshold issue. She’s just nervous of initially crossing a new threshold. Complete mindset shift.
💡There is a simple fix: a training progression we could repeat and measure progress on. Learning and action. Action and learning.
Within two days we had a confident puppy jumping in the van for new adventures. It was such a small adjustment really, but the value of our trainer’s experience was SO GREAT we actually did a little cry-dance in our courtyard. So much was made possible for our little family.
Of course, it really got me thinking about good content.
Our buyers could be intimidated by expertise as it’s (so often) marketed. Asking THE INDUSTRY’S TOP EXPERT for help might actually seem intimidating and out of reach for the majority of people. Not to mention come with obvious cost associations.
Instead, discovering someone has:
👉seen this situation before 👉experienced this problem many times 👉tried different things to solve it 👉found a solution that works 👉provided life-changing results from sometimes the smallest changes or habits 👉 is STILL willing to learn more and try more to make the solution even better and more applicable.
That’s what fosters trust. That’s what I would (and do) happily throw my money at 💰
P.s puppy pic for the algorithm. Hi Mila!
It has been 1 month since we welcomed a 4 month rescue puppy into our home.
I’ve been as silent on LinkedIn as I have with most social outlets outside of our little unit.
I think I’ve been through every emotion on the chart in the last month. I won’t be doing any baby Vs puppy comparisons (because frankly, I’m not qualified to speak on it) but raising a puppy from a less-than-happy upbringing is hard graft, not to be underestimated.
A month on from Mila’s gotcha day and I can see how much real progress we’ve made. I’m on my way to London to spend time with a few of the PF team (in person!) and that time was unthinkable only 2 weeks ago.
Sitting on the train with a moment to reflect, this experience has been one of the biggest and most confirming tests of my 2 personal values: wholeheartedness and exploration.
There were some truly difficult days where I wished for someone to pop over and please please please take her back. But she is a decision I made with a whole heart, and wholeheartedness means I’m all in. It simply wouldn’t match who I am to give up. Wholeheartedness, to me, doesn’t mean not knowing when to quit. It means not quitting on a whim. Not quitting in a hard moment. It’s a deep exploration and wholehearted attempt first.
Cue exploration. I live to explore - places, humanity, ideas, theories. At the end of a TV show I will be that person who googles so extensively I could choose it as my Mastermind topic. And when I tell you we have been DEEP in Dora the Explorer mode with this little baby. Constantly curious: what is this experience like from her point of view? What is behind this behaviour? What does she need in this moment? What past experience might have shaped the way she feels about this?
I’m grateful to We are PF for lots of things. Inspiring us to consider and choose our personal values is just one of them. I talk to accountants about their values a lot, and help them verbalise them. This has reinforced even more for me just how important it is to know these heart and soul things about yourself (or your business) so you can back up your gut feel decisions.
Values are everything. Brene Brown has a great list of values words if you’d like to start thinking about your own 2. I’ll drop it in the comments.
And if you take nothing else from this post…cute dog innit? 😍
#values #puppylife #accountants #valuesdriven
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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