Sign In

Candace Plotkin

Partner at McKinsey & Company, Experienced Marketing & Sales Strategist, eCommerce & Digital Business Builder

Candace Lun Plotkin is a Partner in McKinsey & Company's Marketing & Sales Practice, and she co-leads McKinsey's B2B eCommerce & Omnichannel Special Initiative. With a diverse background in brand management, B2B technology startups, and international relations, Candace's expertise lies in marketing and sales strategy, eCommerce, omnichannel go-to-market strategy, and sales compensation. She focuses on driving growth in various industries such as life sciences, biotech, industrial, high tech, and medical technology. Candace is known for her commitment to delivering exceptional customer experiences by combining digital interactions with a human touch. She is a prolific writer and has contributed to respected publications like Harvard Business Review, McKinsey Quarterly, Forbes, and Selling Power. Candace has a passion for mentoring colleagues in achieving work-life balance and advancing in their careers. Outside of her professional endeavors, she enjoys cooking with loved ones and actively supports environmental causes.

Candace Plotkin
Add to my network

Location

Brookline, Massachusetts, United States