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Candace Plotkin

Partner at McKinsey & Company, Experienced Marketing & Sales Strategist, eCommerce & Digital Business Builder

Candace Lun Plotkin is a Partner in McKinsey & Company's Marketing & Sales Practice, and she co-leads McKinsey's B2B eCommerce & Omnichannel Special Initiative. With a diverse background in brand management, B2B technology startups, and international relations, Candace's expertise lies in marketing and sales strategy, eCommerce, omnichannel go-to-market strategy, and sales compensation. She focuses on driving growth in various industries such as life sciences, biotech, industrial, high tech, and medical technology. Candace is known for her commitment to delivering exceptional customer experiences by combining digital interactions with a human touch. She is a prolific writer and has contributed to respected publications like Harvard Business Review, McKinsey Quarterly, Forbes, and Selling Power. Candace has a passion for mentoring colleagues in achieving work-life balance and advancing in their careers. Outside of her professional endeavors, she enjoys cooking with loved ones and actively supports environmental causes.

Highlights

Sep 3 · linkedin

Chief of Staff is a critical role enabling impact of CEOs and the entire company. And yet, we rarely see data based insights like these from my colleagues - see for a quick read!

Feb 7 · linkedin

Does investing in people improve organizational performance?     This recent article for the McKinsey Global Institute explores a recent study of 1,800 companies across 15 countries based on how much they prioritize developing human capital and whether they financially outperform their competition.    All evidence supports a people-orientated approach - focus on management and organizational culture, to increase financial returns and business resilience in the long-term.      #Employee #Development #Strategy

Candace Plotkin
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Location

Brookline, Massachusetts, United States