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Candace Payne

Senior Marketing Director at SEPHORA

Candace Payne is the Senior Director of Marketing, Campaigns and Content at SEPHORA, a position she has held since March 2022. Based in Seattle, Washington, she has an extensive background in marketing and brand strategy, particularly within the retail sector.

Career Path

Candace's career at SEPHORA began in 2010, where she progressed through various roles:

  • Executive Assistant (2008-2010)
  • Assistant Marketing Manager, Social Media (2010-2012)
  • Marketing and Community Manager, Social Media (2012-2015)
  • Senior Marketing Manager, Community (2015-2022)
  • Senior Marketing Manager, Campaign and Content (2018-2022)
  • Director of Campaigns and Content (2019-2022)

Her leadership was instrumental in campaigns such as "Black Beauty is Beauty," which received recognition at the Clio Awards.123

Education

Candace holds a degree from Claremont McKenna College, where she studied from 1998 to 2002. She also attended the Crossroads School for the Arts and Sciences from 1992 to 1998.1

Skills and Expertise

She is recognized for her strategic marketing skills and has been acknowledged as a Rising Star in Brand Marketing by Business Insider in 2021.1 Candace is adept at developing impactful marketing campaigns that resonate with diverse audiences.

Online Presence

For more professional insights, Candace maintains a LinkedIn profile under the username candace-payne-1006, where she shares her experiences and thoughts on marketing trends.4

Highlights

Apr 9 · linkedin

This week is Spring Break for my kiddos, so I took Monday off to do some local sightseeing with them. Monday was also the birthday of one of my direct reports, so today upon logging on, the first thing I did was send her a quick note (Rule #1: Celebrate team birthdays), wishing her a happy birthday and apologizing for missing it yesterday because I was out of pocket with my kids.

Her reply: “Don’t apologize. My 2024 goal for you is to be more out of pocket.”

I am the self-proclaimed queen of making myself available, but this year I’m determined to try something new: Not. 

Not being available all of the time. Putting my phone down, ignoring emails when I’m on PTO and actually being present with my family. Highly recommend, and it is my 2024 wish for all of you.

Be more out of pocket!

Pictured: Visiting Jakob Two Trees, part of the NW Trolls Project by Thomas Dambo. Get into our PNW spring break attire, the term “spring” is used very lightly around these parts.

Feb 5 · linkedin

It continues to make me proud that while other companies are scaling back their equity initiatives in the face of waning interest (and blatant opposition), we continue to double down on our efforts. Congrats to the Fifteen Percent Pledge for continuing to be a force for change and BROWN GIRL Jane for winning the inaugural grant! Onward! #rootingforeverybodyblack

Related Questions

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Candace Payne
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Location

Seattle, Washington, United States