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Candelaria Ochoa

Country Manager - Uncommon Design Strategy

Candelaria Ochoa is a seasoned design strategist with a strong belief in innovation as a means to emotionally engage users with products and services. With a background in integrated branding projects globally, she excels in assisting clients in tapping into new markets and enhancing their positioning through effective design and communication strategies.

Her experiences with low-income communities have instilled in her a passion for creating positive social impact through her work. This drive led her to pursue an MBA in Design Strategy in San Francisco, where she further honed her skills and knowledge in leveraging business and innovation for social good.

As a design strategist, Candelaria thrives on tackling complex challenges amidst uncertainty, employing a strategic mindset and a collaborative approach. By synthesizing user research and creatively addressing systemic issues, she uncovers innovative solutions and crafts impactful designs that cater to the needs of users. Her human-centered problem-solving approach enables her to envision and shape the future processes, products, services, and customer experiences.

Candelaria Ochoa holds a Degree in Graphic Design from Universidad de Buenos Aires and an MBA in Design Strategy with a Merit Scholarship from the California College of the Arts. Her professional journey includes leadership roles such as Country Manager at Uncommon Design Strategy and diverse experiences in organizations like Freelance Consulting, Service Design Drinks, Haus - Arts, Crafts & Innovation, CreativeMornings, Niña, Conway+Partners, TECHO - TETO, and DHNN (design has no name).

Candelaria Ochoa
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Location

Argentina