Suggestions
Cara Marin
Bringing back minimalist software
Cara Marin is the CEO and Co-founder of Stashpad, a minimal Google Docs alternative focusing on markdown support and quick collaboration without the need for an account. Stashpad aims to provide simple, beautiful, and fast tools for users, allowing for a seamless and productive work experience.
With a background in Computer Science from Columbia University and experience working at tech companies like Twilio Inc. and the Federal Reserve Bank of New York, Cara has had a diverse professional journey. She has also contributed to Columbia University as a Workshop Leader and has been part of various roles in organizations, showcasing her versatility and expertise in software development and technology.
Having presented at the Grace Hopper Conference for Women in Computing, Cara is not only an accomplished professional but also an advocate for diversity and inclusion in the tech industry. Based in Durham, North Carolina, she is actively involved in the thriving tech community there, adding to the growth and innovation in the region.
Through Stashpad, Cara Marin is reshaping the way we approach software tools, emphasizing simplicity, efficiency, and an enjoyable user experience. Her dedication to providing accessible and user-friendly technology solutions is evident in the mission and ethos of Stashpad.
Highlights
Hey LinkedIn, I need your help…
Speaking with our customers, we have a hunch that there's an ICP we haven't previously considered that might value Stashpad the most: creative agencies and freelancers.
We're looking for people who are…
- Using Google Docs/Microsoft Office for writing and getting feedback
- Frustrated with permissioning in the above tools
- Have challenges getting feedback fast enough from their busy stakeholders
- Want to offer their collaborators an intuitive experience
- Not technical but might know markdown
- Choose their writing tool (not required to use specific tools by their company/client)
Stashpad is NOT:
- A project management alternative to Asana / ClickUp / etc.
- A presentation tool like Slides / PowerPoint
Stashpad is a simplified writing tool…
- Share by copy/pasting a link, just like Loom. No login required. Invite as many clients and collaborators as you like for no additional cost.
- Comment & suggest edits just like Google Docs
- Clean headings and table of contents (with Markdown)
We know that not all agencies/freelancers need Stashpad. Our goal is to narrow down this ICP so that we can say precisely who needs Stashpad and who doesn't. If this sounds like you, or someone you know, and you're open to a 20 min chat, DM me or leave a comment.
I'm not your ICP, here's why.
Founders are always looking for feedback in their search for PMF. If you're in startup land, chances are that you've given founders feedback on their MVP.
And as a friend, you want to be helpful. You want to give them feedback. But the kindest thing to do is to tell them you're not in their ICP and why. Giving feedback when you don't have a need for what they're building is more likely to be guessing at the needs of the users who value the product the most.
We ran into this with our first product, Stashpad Lists. We got a ton of encouraging feedback with feature requests from people who liked the idea of what we were building but ultimately weren't our ICP.
Instead, try connecting them with people who are in the persona.
Why am I sharing this on LinkedIn?
- For the kind folks on LinkedIn who want to give startup feedback but may not be in the ICP of the startups they know
- For the other founders who get excited by encouraging feedback and aren't thinking critically about if it's their ICP
