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Cari Kesten

Strategic Partnerships | Business Development | Global Revenue | Ex-Spotify

Cari Kesten is a strategic leader with extensive experience in partnerships and global holding company relationships.3 She currently serves as the Benelux Chapter Co-Lead at Partnership Leaders, an organization that connects and supports professionals in strategic partnerships.4

Kesten has over a decade of experience in the partnerships field.3 Previously, she held the position of Global Holding Company Lead at Spotify, where she emphasized the importance of audio in offering marketers more opportunities to connect with their audience.1 Her expertise lies in unleashing untapped potential in individuals and partnerships to drive results in both hypergrowth and established environments.

Kesten's educational background includes studying at the S.I. Newhouse School of Public Communications at Syracuse University.2 She is currently based in Amsterdam and has over 500 connections on LinkedIn.2

In her role at Partnership Leaders, Kesten likely contributes to fostering a community of partnership professionals, sharing insights, and facilitating networking opportunities in the Benelux region.4

Highlights

Mar 29 · linkedin

How I got my job at #spotify (by sneaking into the New York office)

As my decade working at Spotify has come to an end, it feels like the right time to share my story about how it began

🎯 The Target Passionate about music, I was hooked on Spotify the moment I downloaded it. I loved the product. I believed in the mission. I wanted to be part of what they were building.

🕵️ The Plan  I was working at Deutsch, just three floors above the Spotify office when I saw my chance. The digital team at Deutsch was invited to the Spotify office, and I knew I had to be there. With the help of a colleague I stealthily joined the meeting and proved I was a Spotify power-user, a rarity at the time. The very next day I sent in my resume.

📝 The Test After landing an interview, I leaned into my passion for the product and my media knowledge, knowing I lacked the digital experience required. But, my boldness paid off, and I got my dream job. I spent the first few weeks googling “what is an impression?” and “what does a tracking pixel do”. No one caught on and it was only two years later that I finally confessed I had learned digital media on the job, to the bemusement of my team.

📗 The Lesson Betting on myself was the best decision I made. And that decision put in motion a series of opportunities and mentors that led me to continue to take on new challenges, seek out the uncomfortable, and work abroad.  

As I look for my next role, I think about two lessons I learned during my time at Spotify:  1.) Find a job that has you plotting your “break in” 2.) Lean into the roles that are daunting, these end up being the most fulfilling and force you to grow

#spotify #careerjourney #techcareers #newcareeropportunities #takechances #opentowork

Jun 28 · linkedin

Yesterday marked my 10 Years at Spotify.

I couldn’t think of a better way to celebrate the past decade than by connecting with our clients and agency partners at #canneslions2022

10 Years. 7 Offices. 6 Roles. 2 Countries. I’m still just as proud to work at #Spotify as the day I arrived. 

#lifeatspotify #spotifyforbrands #loveaudio

Related Questions

What are Cari Kesten's main responsibilities as the Benelux Chapter Co-Lead at Partnership Leaders?
How has Cari Kesten's role at Spotify influenced her work at Partnership Leaders?
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How does Cari Kesten's background in audio marketing impact her approach to partnership leadership?
What are Cari Kesten's thoughts on the future of attention measurement in marketing?
Cari Kesten
Cari Kesten, photo 1
Cari Kesten, photo 2
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Location

Amsterdam, North Holland, Netherlands