Suggestions
Carl Alviani
Director and Content Lead at Protagonist Studio
Carl Alviani is a seasoned professional who excels in helping teams craft compelling narratives to untangle intricate user experiences. With a keen focus on design practice and its influential role in our daily lives, Carl collaborates with tech and creative experts to bring their visions to life through diverse mediums like articles, case studies, videos, books, and white papers.
Carl Alviani holds a Master's degree in Industrial Design from Pratt Institute, a Summer Intensive certification in Design Writing and Research from the School of Visual Arts, and a B.S. in Structural Engineering from UC San Diego. His academic background equips him with a unique blend of creativity and technical acumen.
Throughout his career, Carl has held pivotal roles in various organizations, including Director and Founder at Protagonist Studio, Content Human at GROUP OF HUMANS, Content Specialist at Topp Design & Innovation, Lead Facilitator at Copenhagen Institute of Interaction Design, and various UX design and writing positions at esteemed companies. This diverse professional journey has enriched Carl's expertise in narrative, UX, and service design.
When he's not immersed in planning, research, or writing, Carl Alviani steers workshops, delivers engaging talks, and moderates panels on narrative strategies and design-related themes. His passion for sharing knowledge and fostering creativity shines through his speaking engagements and workshop facilitation.
Carl Alviani's extensive experience spans roles such as Industrial Designer at FlatHED, Inc., Writer and Editor at Core77, and Editorial Director at Coroflot.com. Additionally, his background includes stints as a Materials Researcher, Science Teacher, and Technical Trainer, showcasing his versatility across diverse domains.
Highlights
Portland friends and colleagues: I'm coming to town next month! Let's meet.
After more than two years away, I'll be back in Stumptown most of September for a long-overdue "working holiday". And I'd love to get together in person with as many of you as possible, to talk shop, discuss opportunities, or just catch up.
Most weekdays from Sept 4th through 27th you'll find me working out of a temporary office in the Pearl, and I'll be keeping slots open for lunches, coffees, and meetings.
Drop me a line here or through protagoniststudio.com and let's set something up!
Yusuf Dikeç won Olympic silver for Turkey by eschewing all the fancy gear of his competitors, shooting casually, hand in pocket. We've all seen the picture, and we love the story: The triumph of grit and "getting things done" over fussy technology and meaningless posturing. Makes great memes.
But is that the story?
Dikeç was actually half of a mixed doubles shooting pair. His partner, Şevval İlayda Tarhan won silver along with him, and is also pretty chill (see picture). Yusuf competed in the individual pistol competition too, and placed 13th.
So maybe there’s a story here about women’s achievements being overshadowed when shared with men?
It’s Yusuf's fifth Olympics, and he’s 51 years old, making him the oldest Turk to win an Olympic medal.
So maybe there’s a story here about the value of hard-won, long-term experience in an environment that worships youth?
Or how about the several online stories claiming he’s using no equipment at all, not even ear protection? Viewed from the side, it’s clear that he’s wearing ear plugs—but most people (including some journalists, apparently) only ever saw the most viral photo, where they’re not visible.
So maybe there’s a story here about declining journalistic standards, or our growing inability to distinguish between rigorous reporting and some blogger’s quick take?
This prevalence—of simple, familiar stories over complex but more accurate ones—has been on my mind lately. I’ve been spending more time on LinkedIn, and putting a conscious effort into growing my presence, and in the process have had to pay more attention to the little tricks that get your content in front of eyeballs.
Some of these are reasonable: scannable text, strong lede sentence, clear POV. Not so different from online journalism, tbh.
Some of them are neutral, but have the effect of making many posts look weirdly similar. Like including a photo to please the algorithm, even if it’s unrelated to the text.
But many are clearly detrimental—in my mind, anyway. My feed these days (on LinkedIn and elsewhere online) is full of what feel like fables: here’s an anecdote from my life, or a recent news item, and here’s the ONE THING it means. Nuance is not only unrewarded…it’s actively punished.
There are exceptions, but it does seem that online content is being relentlessly fable-ified, including content from businesses and brands.
Telling a simple, familiar story makes sense in advertising, so in some ways this trend is just the application of traditional marketing logic to content.
But many businesses—B2B, consulting, professional services, anything expertise-based—need to be telling complex, nuanced stories, and are being shoved towards oversimplification too.
And so these organizations, who should be judged on their expertise, credibility, and perspective are instead having their content judged on its adherence to marketing-based rules.
I'm fortunate to have clients that understand why this is a problem.
But for how long?
