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Carl Goedjen
Global Overview
Carl Goedjen is the President and Founder of Global Overview, a position he has held since 2008.12 Based in Hopkins, Minnesota, United States, Carl has extensive experience in the retail and consumer goods industries.2
Professional Background
Carl's career history includes:
- President at Global Overview (2008 - Present)
- Vice-President of Channel Sales at International Multifoods (2001 - 2003)
- Director of Club at The Pillsbury Company (1998 - 2001)2
Education
Carl graduated from the University of Oregon with a BS in Marketing and Finance.12
Approach and Philosophy
At Global Overview, Carl advocates for a holistic approach to managing Amazon businesses. He believes in optimizing sales, profit, and brand equity in the long term by focusing on all aspects of the Amazon flywheel.12 Under his leadership, Global Overview has developed tools to support various functions within Amazon, including:
- Operational fundamentals
- Retail expertise
- Strategic approach to self-service display and sponsored advertising
- Proprietary machine learning tools2
Company Overview
Global Overview, under Carl's leadership, is an Amazon agency that:
- Supports both seller and vendor businesses
- Has headquarters in Minneapolis with offices in Seattle and Los Angeles
- Focuses on driving profitability, delivering higher market share, and building brand equity for their partners2
Carl Goedjen is known for his insights into Amazon's business trends and advertising strategies. He regularly provides commentary on market conditions and opportunities for brands on the Amazon platform.3
Highlights
Achieving success on Amazon requires a delicate balance between capitalizing on current opportunities and strategically sowing seeds for future growth. Relying solely on lower-funnel tactics is not enough to accomplish this; brands must also employ upper-funnel tactics to achieve sustainable, long-term profitability.
Explore Global Overview's blog to see how upper-funnel tactics elevate the potential of lower-funnel tactics and a case study that shows this concept in action: https://lnkd.in/ggiM2MDv
#amazon #sustainablegrowth #fullfunnel
What a week! The GO team came from far and wide from Seattle to London to spend the week in New York connecting and learning with our clients, collaborators, colleagues, and new friends at #amazonunboxed. The week started on a high with a win at Amazon Advertising’s Partner Awards. Amazon’s acknowledgement of our success is gratifying, congrats to all winners working to raise the bar on performance. Everyone knows that I believe our people are our greatest asset, but we believe in the partnership trifecta of brand + Amazon teams + GO combined with better advertising tools, measurements and path to purchase metrics will exponentially grow share and sales. The keynotes and learning sessions during unBoxed unveiled new tools, KPIs and services that will continue to amplify the advertising opportunity with Amazon. Brands will have more tools to better connect with the consumer throughout their shopping journey and measure the full impact to the brand wherever it’s sold. The team left the event even more energized to do what we do best – build brands with our clients and partners at Amazon. And now the real work begins - let's go sell
