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Carla Carroll

Director at All4Ella

Carla Carroll is the Founder and Director of All4Ella, a retail company specializing in baby products.12 She founded the company in November 2013 after identifying a gap in the baby market while struggling to get her newborn daughter, Ella, to sleep in her pram.13

Carla has extensive experience in the retail industry, with skills in purchasing, negotiation, sourcing, customer service, and retail management.1 Prior to founding All4Ella, she worked as a Buyer at Lincraft from 2007 to March 2016.12

All4Ella, under Carla's leadership, has grown significantly since its inception. The company is now stocked in over 350 stores across Australia and has expanded internationally to South Africa and New Zealand.3 Carla works alongside her mother, Debra Dascal, who serves as the Sales Director for All4Ella.3

Carla Carroll is a graduate of Mount Scopus Memorial College.1 As of January 2025, she has been running All4Ella full-time for about two months, having recently resigned from her previous day job to focus on the growth and opportunities available for her company.3

Highlights

Nov 7 · theorg.com
Carla Carroll - Global Talent Manager at Halliburton
The 3 Generations Behind All4Ella

Related Questions

What inspired Carla Carroll to start All4Ella?
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How does Carla Carroll ensure the quality of All4Ella's products?
What are Carla Carroll's future plans for All4Ella?
Carla Carroll
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Location

Melbourne, Australia