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Carla Cassanello
Director Of Partnerships en SheWorks!
Professional Background
Carla Cassanello is a dynamic leader in the entrepreneurial and digital marketing landscape, currently serving as the Head of F6S for Latin America and the Caribbean. F6S stands out as a global platform dedicated to helping founders, startup programs, and millions of jobs seekers connect and thrive. With over 490,000 startups and numerous resources available for founders, F6S under Carla's guidance is making significant strides in fostering a vibrant startup ecosystem.
In addition to her role at F6S, Carla co-founded the Shout Agency, a digital marketing firm that specializes in impactful strategies tailored to the modern business environment. Her tenure as the Chief Revenue Officer at InstallThisApp, where she was integral in promoting tech innovations, led the startup to notable exhibitions at significant events such as the Web Summit in Dublin and TechStars On Tour across Paris and London.
Carla's entrepreneurial spirit extends to her commitment to the tech community through 595 Valley, another venture she co-founded, aimed at connecting and empowering tech entrepreneurs in the region. Her diverse portfolio reflects her dedication to supporting innovation and collaboration within the startup community.
Education and Achievements
Carla Cassanello's educational journey began at Colegio Técnico San Francisco Javier, followed by studies at Collège de L'Immaculée Conception. She has continued to enhance her expertise through various workshops and seminars encompassing critical topics like digital marketing and entrepreneurship. Recognized for her expertise and networking capabilities, Carla has attended high-profile events hosted by Microsoft, Facebook, IAB Argentina, and TechStars, further solidifying her status as an influential figure in the digital marketing and entrepreneurship sectors.
As a mentor, Carla has contributed to multiple initiatives, including Startup Weekend in Asuncion, Cordoba, and Buenos Aires, and served in mentorship roles at Tech Startups Accelerator from SENATICs, a program sponsored by the Paraguayan Government. She also plays a vital role with DAL (Desarrollando America Latina) by mentoring startups from Ecuador and Guatemala, showcasing her commitment to nurturing emerging talent.
Her speaking engagements include prestigious forums such as the Congreso Iberoamericano de Jóvenes Empresarios and AMCHAM conferences that discuss the importance of women in entrepreneurship, highlighting her advocacy for gender equality in business.
Notable Achievements
Carla's accomplishments include being recognized with an award by IDB Paraguay for her exemplary work, which earned her the opportunity to represent Paraguay at WeXchange 2014. This event, organized by FOMIN, showcased her leadership skills and underscored her passion for empowering women in the tech community.
Her previous roles — including Global Web Manager at Tigo, Mobile Marketing Manager, and various significant positions at Cisneros Interactive — further illustrate her depth of experience in digital marketing and product management across multiple regions. Carla's tenure also included leadership roles in marketing and customer relations at various organizations, where she significantly impacted branding and market reach for major corporations like PepsiCo, Unilever, and Néstlé.
Through her diverse experiences and commitment to the tech ecosystem, Carla Cassanello continues to inspire those around her as she champions innovation, entrepreneurship, and community engagement in Latin America and beyond.
