Sign In

Carla Santiago

General Manager at Edelman

Carla Michelle Santiago is an accomplished brand marketing and corporate communications executive with a strong track record in developing strategic communication plans for global consumer and hospitality brands.

She specializes in managing talent and spokespeople, creating branded digital content, and organizing special events for markets in the US Hispanic, Latin American, and Caribbean regions.

Carla is results-driven and excels in constructing PR campaigns that encompass media relations, influencer engagement, and social media integration.

Her expertise includes client counseling, team collaboration, strong writing abilities, as well as proficient personnel, project, and budget management skills.

Carla pursued her education with a BBA and BA in Marketing and Economics from the University of Massachusetts, Amherst, studied Economic History at the London School of Economics and Political Science, and earned an MS in Public Relations and Corporate Communications from New York University.

She held key positions at prominent organizations including General Manager, Acting General Manager, and Senior Vice President at Edelman, Senior Manager at Hyatt Hotels Corporation, Vice President at FleishmanHillard, among other roles in renowned firms such as Univision Communications, Brown Lloyd James, and Procter & Gamble.

Highlights

Dallas Ad Man Pedro Lerma Launches MEL Communications ... - dallasinnovates.com
Dallas Ad Man Pedro Lerma Launches MEL Communications ... - dallasinnovates.com
Sep 20 · PR Newswire
MEL, A LATINO EARNED MEDIA PARTNERSHIP BETWEEN LUIS ... - PR Newswire
MEL, A LATINO EARNED MEDIA PARTNERSHIP BETWEEN LUIS ... - PR Newswire
Carla Santiago
Add to my network

Location

Miami, Florida