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CARLA RODERICK, MBA
Public Relations Leader. Communications. Public Affairs. Media Storyteller. Crisis Comms. Corp Lobbyist. Philanthropy. Community. Air Force Public Affairs. Open to Remote & Contract Work. Will Travel, Won’t Relocate.
Professional Background
Carla Roderick is a highly accomplished and confident external relations leader with an impressive career spanning several key roles within prominent global Fortune 500 companies. With her extensive expertise in corporate communications, government relations, and crisis communications, Carla has become a trusted name in the industry, well-regarded for her capability to develop and implement robust strategies that align seamlessly with organizational values. In her various leadership positions, she has consistently maintained high standards concerning transparency and candor, which have positively influenced the reputation of the companies she has worked with.
As an entrepreneur, Carla has demonstrated remarkable decision-making skills in highly-regulated environments, effectively navigating complex issues to maintain a favorable public image. She possesses a superb track record of leveraging government relations, building public support, and protecting brand reputation through strategic community relations and philanthropic efforts. Her impressive portfolio includes contributions to numerous multi-billion-dollar infrastructure expansion projects, where she has successfully created synergy among diverse stakeholders to support enterprise agendas.
A fearless chief spokesperson, Carla has gained considerable recognition for her media relations success. She has acted as a trusted voice for several high-profile global companies as well as for the U.S. Air Force, especially during crisis incidents. Her ability to navigate the media landscape with confidence and poise has positioned her as a subject matter expert in this critical area.
In today's digital age, Carla's proficiency extends into social media platforms, where she has harnessed these tools to engage key stakeholders and enhance corporate social responsibility initiatives. Her role as an advisor to executive leadership in digital crisis communications signifies her status as a crucial asset to any organization aiming to strengthen its brand in an increasingly connected world.
Education and Achievements
Carla Roderick has a commendable educational background, underscoring her commitment to professional growth and expertise in her field. She studied for her MBA at Plymouth State University, which equipped her with essential managerial skills and strategic insight necessary for high-level decision-making in external relations. Additionally, her foundational studies in Journalism and Public Affairs, including an Editor's Course at the Defense Information School, provided her with the journalistic expertise and communication skills essential for her later roles in public affairs and media relations.
Carla holds a Bachelor's degree in Communications from the University of Maryland Global Campus, which has further solidified her understanding of effective communication strategies across diverse platforms. Moreover, her studies in Corporate Citizenship at Boston College reflect her dedication to responsible leadership and corporate accountability in her professional endeavors.
Throughout her career, Carla has also been involved in numerous high-impact projects and initiatives, yielding significant achievements in her pursuit of excellence in public relations and communications.
Notable Achievements
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Executive Leadership: Carla served as President and CEO of CrossRoads, a consultancy focused on public affairs, communications, and media, where she showcased her entrepreneurial spirit and leadership acumen.
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Influential Roles: As Regional Director of External Affairs at Comcast NBCUniversal, she effectively fostered government relations and community engagement, serving as a primary advocate for the company’s interests at the legislative level.
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Strategic Decision-Making: In her role as Assistant Vice President of Government Relations at Genesee & Wyoming Inc., Carla utilized her keen understanding of governmental policies to influence favorable outcomes for the organization.
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Crisis Communications Expertise: Servicing as Director of Media Relations and Crisis Communications at CSX, Carla developed and executed successful communication strategies during critical incidents, protecting the company’s reputation under pressure.
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Community Engagement: At Duke Energy Corporation, as the Manager of Community Relations, she fostered important relationships with local communities, promoting initiatives that aligned with the company’s corporate social responsibility objectives.
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Government Relations Pioneer: In her former position as Manager of Government Relations at NiSource, Carla effectively navigated the complexities of governmental interaction, safeguarding the company's interests and promoting stakeholder engagement.
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Public Affairs Advocate: As a Public Affairs Specialist at the United States Air Force, she harnessed her media relations skills to advance the military's engagement with the public and ensure that their mission and values were clearly communicated.
Carla Roderick’s career reflects a deep commitment to excellence in external relations and strategic communications. Her educational qualifications, coupled with her substantial experience within high-stakes environments, showcase her unique ability to navigate challenging circumstances while fostering collaboration and community support. She is indeed a valuable asset to any organization seeking to enhance its visibility and reputation through effective communication and engagement strategies.
