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Carla Valdivia
Fullstack Web Developer - Ruby On Rails - Javascript - React
Professional Background
Carla Valdivia is a dynamic and resilient multilingual professional who embodies the spirit of innovation in the digital marketing realm. With a rich background that began in the publishing industry, Carla transitioned to the ever-evolving world of digital marketing, where she discovered her true passion for harnessing the power of the internet to create impactful strategies. Over the last four years, Carla has honed her skills in digital marketing, applying her knowledge to help agencies thrive by developing tailored strategies that align with their specific needs.
Her commitment to excellence in account management, along with her adeptness at data analytics and media buying, has proven invaluable in crafting effective marketing campaigns. She has successfully navigated the complexities of social media marketing, email marketing, and customer support, ensuring that she provides top-notch service to her clients. Carla’s journey from traditional publishing to digital innovation showcases her ability to adapt and flourish in a fast-paced environment.
Education and Achievements
Carla’s educational background is as inspiring as her career trajectory. She studied Computer Programming at Le Wagon, equipping herself with strong technical skills to support her marketing endeavors. Prior to her digital education, she earned a Master’s degree in Foreign Languages and Literatures at Université Paris Nord- Paris 13, where she achieved commendable results that underscored her academic dedication. Additionally, she holds a Bachelor's degree from Pontifícia Universidade Católica do Rio de Janeiro in Communication Studies, Journalism, and related fields, providing her with a robust foundation in effective communication and storytelling.
Her diverse educational pursuits reflect her strong commitment to continuous learning and self-improvement, qualities that have undoubtedly contributed to her success in the digital marketing space.
Professional Experience
Carla has gained extensive experience in various roles throughout her career. She has made significant contributions to organizations such as Smartia powered by QuinStreet as a Paid Media & Affiliate Analyst, where she utilized her skills to optimize digital marketing efforts through data-driven strategies. Her previous role as an Affiliate Manager at yBox allowed her to lead teams and implement effective affiliate marketing strategies that delivered measurable results.
Additionally, Carla served as a Digital Product Manager at yBox, where she was instrumental in overseeing product development initiatives and ensuring a seamless digital experience for users. Her background also includes a stint as an intern at 2-30 Media, where she laid the groundwork for her passion for digital marketing.
Carla's unique experiences extend beyond the corporate world. She imparted her knowledge and expertise as a Teacher at Le Wagon, inspiring the next generation of digital marketers by sharing insights and fostering a collaborative learning environment. Her previous role as a Tour Guide at Aeon Tours stands testament to her exceptional communication skills and her ability to connect with diverse audiences.
Notable Achievements
Carla Valdivia's journey in the digital marketing landscape showcases her remarkable adaptability and commitment to strategic growth. Her multilingual capabilities, combined with cross-cultural communication skills, have allowed her to work effectively in various settings, enhancing her ability to understand and target diverse markets. As a digital junkie who thrives on harnessing the vast potential of the web, Carla has helped numerous agencies to refine their digital marketing strategies, contributing to their success and overall growth.
In her professional toolkit, Carla boasts proficiency in essential digital tools, including Google Analytics, Google Ads, Google Data Studio, Facebook Ads, HTML5, and CSS3. Having mastered these platforms, she skillfully analyzes data to drive marketing decisions, creating campaigns that resonate with target audiences and achieve desired outcomes. Her hands-on experience with all email marketing platforms further showcases her versatility as a digital marketer.
Carla’s career is a testament to the power of embracing change and striving for excellence in every endeavor. Her persistent pursuit of knowledge and her genuine desire to help others find their digital marketing strategies are qualities that set her apart as a leader in the industry.
