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Carla Zanoni

I am a writer and journalist, and Head of Audience, Marketing & Analytics at TED

Carla Zanoni is a dynamic professional with a strong background in audience engagement, development, and analytics. With an extensive career history that includes roles at prestigious organizations like TED Conferences and The Wall Street Journal, Carla has proven herself as a leader in the media industry. Known for her expertise in social media, off-platform partnerships, and newsroom analytics, Carla's trajectory has been marked by significant accomplishments, such as launching TED's first digital community and leading the audience development department at TED. Her

innovative approach to journalism, including the introduction of new publishing products at The Wall Street Journal, has positioned her as a 'Tra-digital' Journalist, blending traditional storytelling with digital strategies. A sought-after speaker and panelist at industry conferences, Carla is recognized for her insightful contributions and professional moderation skills. With a solid educational foundation from Columbia University and a diverse organizational background that includes roles at DNAinfo, Seedco, and various editorial positions, Carla Zanoni brings a wealth of experience and knowledge to every project.

Carla Zanoni
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Location

New York City Metropolitan Area