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Carlene Rowe

Senior Vice President, Director of Sports & Entertainment at Conill Advertising

Carlene Rowe is a senior executive in the advertising industry, currently serving as the Senior Vice President, Director of Sports & Entertainment at Conill Advertising.2 Here's a comprehensive overview of her professional background and achievements:

Career Highlights

Carlene has extensive experience in integrated marketing, entertainment partnerships, and sports marketing. Her career progression includes:

  • Current Role: SVP, Director of Sports & Entertainment at Conill Advertising (since August 2023)2
  • Previous Positions at Conill:
    • Vice President, Director of Sports & Entertainment (July 2021 - October 2023)
    • Group Director of Sports & Entertainment (May 2015 - July 2021)2

Professional Expertise

Carlene is known for:

  • Creating and managing integrated marketing strategies across advertising, event marketing, digital/social, and retail promotions2
  • Developing and maintaining relationships with major sports, entertainment, and media properties2
  • Strategic talent and brand partnerships2
  • Influencer marketing2

Prior Experience

Before joining Conill Advertising, Carlene's career included:

  • Entertainment Marketing Consultant at Rowe - Entertainment (March 2015 - May 2015)2
  • Various roles at Anheuser-Busch InBev, including Senior Manager of Sports & Entertainment Marketing1
  • Early career positions at Anheuser-Busch, starting as a Contemporary Marketing Team Representative in 19962

Education

Carlene holds a Bachelor of Science (B.S.) in Business Administration and Marketing from California State University, Northridge, which she obtained in 1996.12

Achievements and Recognition

  • Named a Branding Billboard Power Player in both 2018 and 20192
  • Featured in a Member Spotlight and Interview by Think LA in May 20182

Carlene Rowe is recognized as an award-winning, strategic, and cutting-edge leader in sports, music, and influencer partnerships for prominent consumer brands.2 Her LinkedIn profile (username: carlenerowe) showcases her extensive experience and achievements in the advertising and marketing industry.

Related Questions

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Carlene Rowe
Carlene Rowe, photo 1
Carlene Rowe, photo 2
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Experience

SVP, Director of Sports & Entertainment at Conill Advertising since August 2023
Vice President at Conill Advertising, Various Roles at Anheuser-Busch including Senior Manager of Sports & Entertainment Marketing

Education

Bachelor of Science in Business Administration and Marketing from California State University, Northridge

Location

Carson, California, United States