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Carlos Abler

Chief Relevance Officer at Chief Relevance Officer

Carlos Abler is a seasoned professional with a successful 30-year career in directing and creating mixed media communications across various disciplines. As a Leader of Content Marketing Strategy, he excels in leveraging content to enhance customer experience and meet business objectives. His expertise includes digital transformation, workforce modernization, digital investment value-realization, and customer relationship capability development through content. He has a strong background in organizational design, change management, user experience, interaction design, and information architecture. Carlos has a proven track record of driving excellence in content creation, management, distribution, and optimization, with a focus on customer lifecycle management and digital transformation. His diverse skill set ranges from communication strategy and research to prototyping, animation, sound design, and even theatrical spectacles and puppetry. Carlos holds educational qualifications in Mime and Contemplation of Emptiness from reputable institutions.

Highlights

Aug 12 · linkedin

Today! 12pm Pacific, LIVE on #ContentChat with Erika Heald we'll discuss #contentinnovation as a critical success factor for #contentmarketing and #omnichannel customer relationship programs. Link in the comments.

Among other things, we'll discuss the holistic integration of content value models to help us get rich, famous, and happy while making the world a better place.

#Digital #Marketing #Sales #Omnichannel #Brand #Storytelling #SocialMedia #MarketingTrends #Innovation #ContentStrategy #DigitalInnovation #Ideas #Creative #MarketingTips #Content #Insights #Brand #Marketing #ContentInnovation #Innovation #socialimpact #stakeholders #stakeholdertheory #profit #customerjourneys #socialentrepreneurship

May 7 · linkedin

For strategic content planning, quality management, and performance optimization — brand, marketing, sales, and support teams require DEDICATED advanced, strategic, multi-disciplinary, content and experience architecture roles for the same reason they need DEDICATED advanced data roles.

While we expect e.g., marketers to become more data savvy, we don't expect them to run out and get a data science degree.

It's no different with content.

Advanced content roles possessing deep knowledge and/or mastery of BOTH content specializations AND the business context of application, are talents equivalent to an advanced degree status of knowledge And probably can only exist with real-world non-academic experience.

Arguably, an advanced degree in this area isn't possible to design.

Rather is only possible by recruiting and cultivating multi-disciplinary talented strategic thinkers from content teams or from among people who 'used to do' content.

Carlos Abler
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Location

Saint Paul, Minnesota