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Carlos Façanha

Group Product Manager at Google

Carlos Façanha is the Director of Product Management for App Ads at Google.123 He has been instrumental in announcing and explaining Google's transition to real-time bidding for app advertising.13 Façanha has been involved in several key initiatives at Google, including:

  1. Extending the deadline for publishers to switch from waterfall instances to bidding in ad monetization.1
  2. Introducing improvements to App campaigns, such as expanding reach across channels and providing new tools for campaign performance.2
  3. Overseeing the gradual transition to real-time bidding auctions for apps, which is expected to improve advertiser ROI and create more monetization opportunities for publishers.3

Prior to his current role, Façanha held positions such as Group Product Manager at Google. He received his education from the University of California, Berkeley - Walter A. Haas School of Business.4 Façanha is based in Mountain View and has over 500 connections on LinkedIn.4

Highlights

DELAYED! Google Issues Update on Move to Real-Time Bidding
DELAYED! Google Issues Update on Move to Real-Time Bidding
Sep 8 · pocketgamer.biz
Apocalypse postponed: Google is delaying its bidding deadline
Apocalypse postponed: Google is delaying its bidding deadline
More information on Google Ads move to real time bidding for apps
Jun 15 · support.google.com
Continued improvements to App campaigns - Google Ads Help

Related Questions

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Carlos Façanha
Carlos Façanha, photo 1
Carlos Façanha, photo 2
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Location

Mountain View, California, United States