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Carlos Fernandes

Owner & CEO na Multiponto MKT

Carlos Fernandes is a seasoned professional with a wealth of experience spanning over two decades in top-tier companies like Credicard, Telefonica, Hospital Albert Einstein, Anhanguera Educacional, and Kroton Educacional.

He boasts expertise in various fields including marketing, sales, customer service, operations, and franchises, excelling in developing both online and offline strategies for customer acquisition and retention in B2C and B2B settings.

His project portfolio includes successful implementations in Database Marketing, Segmentation, CRM, Sales Funnel, Variable Remuneration, Relationship Programs, Member-Get-Member initiatives, Branding, Digital Positioning, Social Media, E-commerce, E-learning, Distance Learning, Research, Events, Franchise Networks, Call Centers, and Telesales.

Currently, Carlos is an entrepreneur and the founder of Multiponto MKT, a company specializing in social media management, marketing, and sales tactics.

His educational background includes an MBA in Business Administration from FGV - Fundação Getulio Vargas, a postgraduate degree in Service Marketing from ESPM Escola Superior de Propaganda e Marketing, and a bachelor's degree in Advertising from the University of São Paulo.

Throughout his career, Carlos has held key positions such as Owner & CEO at Multiponto MKT, Commercial and Marketing Director at Kroton Educacional S/A, Marketing Director at Anhanguera Educacional S.A., Relationship and Acquisition Marketing Manager, and various other roles in renowned organizations like Hospital Albert Einstein, Telefonica, and Credicard.

Carlos Fernandes
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Location

Santos, São Paulo, Brazil