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Carlos Herzog

Masters of Science in Business Analytics

Carlos F. Herzog is a Data Analyst specializing in Advanced Analytics at TaylorMade Golf Company, based in San Diego, California.13 He has been working in this role since March 2021, focusing on leveraging data to drive strategic decision-making and deliver measurable business results.1

Herzog has expertise in:

  1. Creating and standardizing global digital data reporting frameworks
  2. Interpreting and visualizing data trends
  3. Developing channel attribution models
  4. Conducting optimization scenarios for marketing investments

He is proficient in various tools and technologies, including SQL, Python, R, Domo, Tableau, Power BI, Google Analytics, Adobe Analytics, BigQuery, and Salesforce.1

Prior to joining TaylorMade, Herzog worked at APWireless Infrastructure Partners, LLC as Global Digital Marketing Strategy from August 2019 to July 2020.1 He also held internship positions at Hookit, Power Digital Marketing, and Sourcify.1

Herzog completed his Master of Science in Business Analytics from the University of San Diego in 2021.12 He also holds a Bachelor of Business Administration from the same university, which he obtained between 2017 and 2019.1

Related Questions

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Carlos Herzog
Carlos Herzog, photo 1
Carlos Herzog, photo 2
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Location

San Diego, California, United States