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Carlos Oseguera

Guest Experience | Marketing Strategy | Live Event Production | Multi Cultural Marketing | Game Day Presentation

Carlos Oseguera is a seasoned bilingual marketing executive with a strong background in major league and college sports. His expertise lies in driving top-tier event strategies that resonate with fans and leave a lasting impact. Carlos is known for creating memorable experiences that elevate every step of the fan journey, ensuring stakeholder alignment and exceeding performance standards.

With a focus on multi-cultural marketing, Carlos brings added value through his ability to connect deeply with diverse audiences, crafting tailored campaigns that integrate various media strategies and enhance fan engagement. His extensive experience includes roles in strategic marketing leadership, community engagement, corporate sponsor activation, and integrated fan marketing strategy.

Throughout his career, Carlos has honed his skills in areas such as fan experience management, business development, digital marketing, and project management. He has a track record of successfully executing events, managing budgets, negotiating contracts, and leading change initiatives. Additionally, his background in grassroots marketing and stakeholder engagement showcases his versatile skill set in the industry.

Carlos Oseguera holds a Bachelor of Arts degree in Spanish/Sociology from Eastern Washington University, as well as two Master of Business Administration degrees from The University of Findlay. His professional journey includes impactful roles at renowned organizations like the Cleveland Cavaliers, U.S. Soccer Federation, Cleveland Browns, The Ohio State University, Seattle Sounders FC, and Seattle Seahawks.

Overall, Carlos Oseguera stands out as a passionate and results-driven professional who excels in crafting compelling marketing strategies, fostering community connections, and delivering unparalleled fan experiences in the sports industry.

Highlights

Jun 25 · linkedin

I am happy to share that I have started a new position as Vice President of Guest Experience with the Cleveland Cavaliers and Rocket Mortgage FieldHouse. I couldn't be more excited to work for this organization and all of the amazing people on staff. A massive thank you to Ron Velazquez and the hiring team for the opportunity. Also, thank you to colleagues and friends who were part of this process. #LetEmKnow

Sep 12 · linkedin

Career/Life Update: I wanted to take a moment and send a note of gratitude to the U.S. Soccer Federation for allowing me to be part of this tremendous team. I can’t thank the organization enough for the opportunity. It was an honor, and I will forever be grateful. Life comes fast and sometimes that means taking a step back to take care of those who have always taken care of you. Family.

A special shout out to all the staff and Senior Leadership Team who are amazing people and even better leaders. The collaboration and selflessness within the organization was incredible to be a part of.

I am extremely proud of our Events team and their continued growth, spirit, and hard work. You all are as talented as they come, and I look forward to watching you take massive steps in your careers.

In terms of next steps, I will be exploring opportunities in the Cleveland/Ohio market. Although I have worked 20+ years in sports (NFL, MLS, NCAA, U.S. Soccer) I am open to new experiences, volunteering time, mentorships, coffee meetings, calls and continued networking.

Email: [email protected] Cell: 216.744.4592

Carlos Oseguera
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Location

Cleveland, Ohio, United States