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Carlos Rangel

Executive Creative Director at YETI

Carlos Rangel is the Executive Creative Director at YETI, based in Austin, Texas.1 He has been in this role since March 2022.1 Prior to joining YETI, Rangel held several positions in the advertising industry, including:

  • Associate Creative Director at Goodby Silverstein & Partners (April 2018 - March 2022)1
  • Associate Creative Director at DDB (September 2013 - April 2018)1
  • Senior Copywriter at Digitas (March 2012 - September 2013)1
  • Copywriter at Draftfcb (January 2009 - April 2012)1

Rangel's educational background includes:

  • Copywriting and Art Direction at Miami Ad School (2008 - 2009)1
  • BSBA in Marketing and International Business from Washington University in St. Louis (2000 - 2004)1

As Executive Creative Director at YETI, Rangel has been involved in notable campaigns such as "For Every Single Use," which aimed to promote sustainable alternatives to single-use plastics.2 He is described as a "special copywriter" who is "quick study, prolific, clever and wonderfully unpredictable".1

Highlights

May 6 · SHOOT Online
BMW, Goodby Silverstein Team On "The Ultimate AI Masterpiece" With Car As The Canvas - SHOOT Online
May 5 · Adweek
BMW Projected AI-Generated Art Onto Its Cars for New Campaign - Adweek

Related Questions

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How did Carlos Rangel transition from copywriting to executive creative director?
What makes Carlos Rangel's approach to creativity unique?
Can you share examples of Carlos Rangel's work at Goodby Silverstein & Partners?
How has Carlos Rangel's experience at DDB influenced his work at YETI?
Carlos Rangel
Carlos Rangel, photo 1
Carlos Rangel, photo 2
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Location

Austin, Texas, United States