Suggestions
Carlotta De Ninni
CEO @TheCP. Music&Tech gal. Kitesurfer. Pronouns: she/her #blacklivesmatters #lgbtq #nobigotryallowed #inclusionmatters
Carlotta De Ninni is the CEO of The Creative Passport, a pioneering startup that focuses on creating a digital identity platform for music creators. Founded by musician Imogen Heap, The Creative Passport aims to empower artists by allowing them to manage and share their personal and professional information securely through a blockchain-based system.14
Professional Background
De Ninni has been leading The Creative Passport since its inception, overseeing various aspects of the organization, including business strategy, funding, operations, and partnerships. Her role requires a high degree of flexibility due to the startup's small team size, often involving hands-on tasks such as user experience research and educational workshops for artists.1 Prior to her current position, she held significant roles in the music industry, including Head of Operations at Mycelia for Music, further establishing her expertise in the sector.6
Vision and Impact
Under De Ninni's leadership, The Creative Passport has aimed to adapt to the evolving needs of artists, especially during challenging times like the COVID-19 pandemic. She has emphasized the importance of connecting artists with brands and enhancing how music is discovered and utilized in marketing campaigns. By focusing on building a robust platform that facilitates these connections, De Ninni is positioning The Creative Passport as a vital tool in the music industry.15
Personal Insights
De Ninni's approach combines her passion for technology and music, reflecting her commitment to innovation within the industry. She actively engages with various initiatives that support artists and drive positive change in the music landscape.13 Her LinkedIn profile indicates her extensive network and involvement in discussions around music and technology.2
Overall, Carlotta De Ninni is recognized as a dynamic leader at the intersection of music and technology, driving forward-thinking solutions that benefit creators in an increasingly digital world.

