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Carly Martinetti

We're hiring! Co-Founder at Notably

Carly Martinetti is a seasoned entrepreneur and expert in public relations, offering a fresh approach with her company Notably.

With a Bachelor of Arts in Psychology from UCLA, Carly has a solid educational background that complements her business acumen.

As the Co-Founder of Notably, Carly's primary goal is to help businesses grow by providing efficient and impactful PR services.

Her experience spans across various roles including as a Columnist at Authority Magazine, Founder/Author at Featured Creature, and Partner at PressFriendly.

Carly has also contributed significantly as a Senior Account Director at PressFriendly and as an Entrepreneur at Draper University's Entrepreneurship Programs.

Prior to her current ventures, Carly has been involved in diverse positions such as Co-Founder at PrettyLitter, Account Manager/Social Media Manager at Warner Communications, and Executive Assistant at the Dr. Phil Television Show.

She has also interned at reputable organizations like International Creative Management (ICM) and Dwyer & Collora, LLP, showcasing her dedication to continuous learning.

Carly's extensive background in PR and communications is evident through her notable client portfolio, which includes renowned brands like Timberland, Reebok, Dynatrace, and BMW.

Her expertise extends to providing strategic communications counsel, digital advertising services, and creative solutions to optimize brand visibility and growth.

Testimonials from industry professionals and clients highlight Carly's ability to secure impactful media coverage and drive significant increases in site activity and brand recognition.

Carly Martinetti's commitment to excellence and personalized approach to PR make her a valuable partner for businesses looking to enhance their public relations strategies.

Highlights

Sep 27 · twitter

Most agencies pitch one story to one publication and wonder why PR momentum dies.

The solution: slice every story into multiple audience angles.

Take a biometric authentication announcement. Most agencies would pitch it once to one tech publication and call it done. Then wonder why coverage feels scattered and momentum fades.

Here's how the multi-angle approach works:

  • Security trade publications get the "stopping fraud" angle
  • HR publications get the "streamlining employee onboarding" angle
  • Pop culture and tech media get the "fighting deepfakes" angle
  • Financial publications get the "protecting banking customers" angle

Same core story. Same subject matter expert. Four different coverage opportunities.

This works because reporters want stories that resonate with their specific readers. Instead of pitching generic product news to everyone, you're giving each publication what their audience cares about.

The trick is having stories that naturally contain multiple business implications. Research and data works well for this. Product announcements with cross-industry applications, too.

If you're relying on one story pitch to one publication type, you're leaving coverage on the table. The companies that maintain consistent PR momentum between major announcements understand this multiplier effect.

Most agencies resist this approach because it requires more strategic thinking upfront. They'd rather blast the same pitch to their standard media list and hope something sticks.

But if you want sustained coverage that actually moves the business needle, then you need to extract maximum value from every story you have.

Sep 24 · twitter

Good PR gets you mentioned. Great PR makes you quotable.

Carly Martinetti
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Location

Cambridge, Massachusetts, United States