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Carmel Hagen

Founder & CEO at Supernatural Inc

Carmel Hagen is the Founder & CEO of Supernatural Inc, a company dedicated to enhancing home baking with sustainable and healthy ingredients.

With a background in brands and marketing, Carmel embarked on her journey with Supernatural in 2015, aiming to provide junk-free alternatives for everyday baking needs.

Carmel's passion for baking was evident from a young age, as she reveled in spending time in the kitchen, even resorting to creative tactics like faking illness to indulge in watching the Food Network as a child.

Her professional journey includes roles such as VP Brand Strategy at Aviary, CMO / Partner at COMMON, Consultant in Brand and Marketing at Match, Director of Brand Partnerships at OneRiot, Marketing Manager at OneRiot, and Digital Strategist at Pure Brand Communications.

Carmel pursued her Bachelor of Arts degree at the University of Colorado at Boulder, highlighting her dedication to education and personal growth.

Through Supernatural, Carmel aims to revolutionize the baking experience by introducing granulated nectar, a healthy sugar alternative that enhances the nutritional value of homemade treats.

Her commitment to sustainability and health shines through her work, making baking not only delicious but also smarter and healthier.

Carmel Hagen's entrepreneurial spirit and innovative approach have positioned her as a prominent figure in the culinary world, paving the way for a new era of conscious baking.

Highlights

Aug 20 · linkedin

Congrats to Goliath on the launch of their new toy line, Tasty Tinies, at Walmart and on Amazon today! My team had THE MOST FUN helping this legendary toy company choose the perfect Supernatural Inc sprinkle blends to pair with these DIY mini-cake kits for mini-bakers. Sending a very, very significant hoorah to the decision makers there, who avoided artificial dyes while still infusing these products with SO MUCH playfulness and creativity. They chose Unicorn Tracks, Rainbow Pop and Pink Pop, and the results speak for themselves - my inner 6 year old is losing her mind. ✨

I also have to give a big shout out to Tiffany Nilles and Angela Henry - my amazing retail sales team who have taken on so many new challenges with our foray into supporting products like this one! It sure ain't grocery aisles, but it sure is rewarding, and I've been so impressed watching you two adapt into this new world like the rockstars you are.

#toys #foodservice #sprinkles

Carmel Hagen
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Location

New York, New York, United States